Bed and Bath Linen Market size to grow by USD 39.28 billion from 2022 to 2027|Market driven by health-related benefits - Technavio

NEW YORK, July 12, 2023 /PRNewswire/ -- The bed and bath linen market size is estimated to increase by USD 39.28 billion from 2022 to 2027, with a CAGR of 6.8%, according to a recent market study by Technavio. This report also offers a 5-year historical (2017-2021) data projection of market size, segmentation, and region.  Discover some insights on market size before buying the full report -Request a sample report

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. The Bargaining Power of Buyers & Suppliers and the Threat of New Entrants, Rivalry, and Substitutes have also been analyzed and rated between LOW-HIGH to provide a holistic view of market favorability.

Find technavio's Exclusive Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

The Bed and Bath Linen Market report also offers information on the criticality of inputs, R&D, CAPEX, technology, and products of 15 vendors listed Below -

Acton and Acton Ltd., American Textile Co., American Textile Systems, Bed Bath and Beyond Inc., Best Bed Linen Ltd., Crane and Canopy Inc., Frette North America Inc., Hollander Sleep Products LLC, Hunan Mendale Hometextile Co. Ltd., Penney OpCo LLC, Ralph Lauren Corp., Serta Simmons Bedding LLC, Shanghai Luolai Home Textile Co. Ltd., Shanghai Mercury Home Textiles Co. Ltd., Shenzhen Fuanna Household Products Co. Ltd., Springs Global, Tempur Sealy International Inc., Trident Ltd., Welspun Group, and Williams Sonoma Inc. Download Sample

Bed and Bath Linen Market - Market Segmentation

The market is segmented by product (Bed linen and Bath linen), distribution channel (Offline and Online), and geography (APAC, North America, Europe, Middle East and Africa, and South America)

• The market share growth by the bed linen segment will be significant during the forecast period. The bed linen product segment includes bedsheets, pillowcases, duvet covers, quilts, and others. Bed linen products have a number of functional benefits along with several health benefits. Linen is made of thick fibers; therefore, it works as an excellent temperature regulator. Linen stands out among other fabrics with its exceptional heat conductivity, which is five times higher than cotton, wool, and other materials. Additionally, linen helps regulate body temperature, keeping it cooler at approximately 39.2°Fahrenheit (4°C) compared to cotton or silk. These advantages have led to a growing utilization of linen in bedsheet and pillow manufacturing, among other bedroom-related products. Moreover, linen bedsheets are highly recommended for individuals susceptible to allergies and skin conditions due to their anti-allergy properties. The microscopic breaks in linen fabric provide a gentle massaging effect to users, further driving the widespread adoption of bed linen products. The cool and pleasant sensation experienced when sleeping on linen bedsheets is also highly valued. Linen is also known for its anti-static properties, making linen bedsheets, pillowcases, and quilts beneficial in softening the skin and maintaining its natural pH balance. Furthermore, linen bedsheets possess the ability to repel dirt, adding to their appeal. As a result of these diverse benefits, consumers exhibit a preference for bed linen products over those made from cotton, wool, and other fibres. Therefore, the demand for bed linen products is expected to grow in the forecast period, prompting various vendors to offer their products in this segment.

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Bed And Bath Linen Market - Market Dynamics

Key Bed And Bath Linen Market Driver

Health-related benefits are the major factor driving the market growth. Linen, a natural fiber derived from the flax plant, is globally favored by consumers due to its numerous antibacterial properties. It enhances breathability in clothing and offers functional benefits such as high moisture-absorbing capacity and anti-allergic properties. The linen fabric's small gaps between threads provide a gentle massaging effect, promoting relaxation and stimulating blood flow. Additionally, linen possesses antimicrobial properties, effectively inhibiting the growth of bacteria, fungi, and other microbes. Its natural composition, free from harsh chemicals and pesticides, makes it suitable for individuals prone to allergies or sensitive skin, making linen hypoallergenic. Furthermore, linen's anti-static nature aids in balancing the skin's natural pH levels. Linen, being made from flax, is known for its ability to absorb radon rays, acting as an effective filter against chemical exposure. Moreover, regular contact with linen fibers reduces susceptibility to catarrhal diseases. The contact of the body with linen fabrics boosts the levels of immunoglobulin A in the blood, providing protection to internal organs such as the respiratory and digestive tracts against various bacteria and viruses.  Due to these health-related benefits offered by linen, the demand for linen products is increasing worldwide. This increasing demand for linen products will drive the overall market for bed and bath linen during the forecast period.

Key Bed And Bath Linen Market Trend

Growth in the construction industry is an emerging trend shaping the growth of the market. The increasing construction activities can be attributed to favourable economic conditions and government investments in infrastructure development. Furthermore, immigration and urbanization have contributed to the expansion of residential constructions in developed regions like Europe and North America. For instance, in 2020, Hungary, Poland, Ireland, and Portugal were among the major contributors to the growth of the construction industry in Europe. Similarly, the construction industry in North America is experiencing growth due to the rise in single-family households. This surge in construction activities is anticipated to positively impact the global adoption of bed and bath linen products.

Key Bed And Bath Linen Market Challenge

One of the major factors that are expected to negatively impact the growth of the global bed and bath linen market is the rise in the prices of linen as a raw material. Obtaining linen from flax through flax scutching is a complex and costly process, approximately twice as expensive as cotton. Extracting the linen fibers from the flax stalks is labor-intensive due to their natural adhesive properties, making it challenging to separate the fibers without causing damage. Additionally, the cultivation of flax plants requires specific conditions such as moderate temperatures, adequate water supply, and sufficient daylight, among other prerequisites. These factors contribute to the higher cost of procuring linen as a raw material compared to cotton, jute, and other fibers. This cost disparity can potentially impede the growth of the bed and bath linen market. However, vendors are actively focusing on technological advancements to address these challenges, which may result in the entry of new competitors into the market.

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What are the key data covered in this Bed And Bath Linen Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the bed and bath linen market between 2023 and 2027
• Precise estimation of the bed and bath linen market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the bed and bath linen market across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of bed and bath linen market vendors

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The bathroom linen market share is expected to increase by USD 9.53 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.61%. This report extensively covers bathroom linen market segmentation by product (bath towels, bathrobes, and others) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The strong distribution network between manufacturers and retailers is one of the key drivers supporting the bathroom linen market growth. 

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Table of contents

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global bed and bath linen market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global bed and bath linen market 2017 - 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Bed linen - Market size and forecast 2022-2027
• Exhibit 34: Chart on Bed linen - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Bed linen - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Bed linen - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Bed linen - Year-over-year growth 2022-2027 (%)

• 6.4 Bath linen - Market size and forecast 2022-2027
• Exhibit 38: Chart on Bath linen - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Bath linen - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Bath linen - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Bath linen - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 45: Chart on Comparison by Distribution Channel
• Exhibit 46: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 55: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027
• Exhibit 89: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Acton and Acton Ltd. 
• Exhibit 108: Acton and Acton Ltd. - Overview
• Exhibit 109: Acton and Acton Ltd. - Product / Service
• Exhibit 110: Acton and Acton Ltd. - Key offerings

• 12.4 American Textile Co. 
• Exhibit 111: American Textile Co. - Overview
• Exhibit 112: American Textile Co. - Product / Service
• Exhibit 113: American Textile Co. - Key offerings

• 12.5 American Textile Systems 
• Exhibit 114: American Textile Systems - Overview
• Exhibit 115: American Textile Systems - Product / Service
• Exhibit 116: American Textile Systems - Key offerings

• 12.6 Bed Bath and Beyond Inc. 
• Exhibit 117: Bed Bath and Beyond Inc. - Overview
• Exhibit 118: Bed Bath and Beyond Inc. - Product / Service
• Exhibit 119: Bed Bath and Beyond Inc. - Key news
• Exhibit 120: Bed Bath and Beyond Inc. - Key offerings

• 12.7 Best Bed Linen Ltd. 
• Exhibit 121: Best Bed Linen Ltd. - Overview
• Exhibit 122: Best Bed Linen Ltd. - Product / Service
• Exhibit 123: Best Bed Linen Ltd. - Key offerings

• 12.8 Crane and Canopy Inc. 
• Exhibit 124: Crane and Canopy Inc. - Overview
• Exhibit 125: Crane and Canopy Inc. - Product / Service
• Exhibit 126: Crane and Canopy Inc. - Key offerings

• 12.9 Frette North America Inc. 
• Exhibit 127: Frette North America Inc. - Overview
• Exhibit 128: Frette North America Inc. - Product / Service
• Exhibit 129: Frette North America Inc. - Key offerings

• 12.10 Penney OpCo LLC 
• Exhibit 130: Penney OpCo LLC - Overview
• Exhibit 131: Penney OpCo LLC - Product / Service
• Exhibit 132: Penney OpCo LLC - Key offerings

• 12.11 Serta Simmons Bedding LLC 
• Exhibit 133: Serta Simmons Bedding LLC - Overview
• Exhibit 134: Serta Simmons Bedding LLC - Product / Service
• Exhibit 135: Serta Simmons Bedding LLC - Key offerings

• 12.12 Shanghai Luolai Home Textile Co. Ltd.
• Exhibit 136: Shanghai Luolai Home Textile Co. Ltd. - Overview
• Exhibit 137: Shanghai Luolai Home Textile Co. Ltd. - Product / Service
• Exhibit 138: Shanghai Luolai Home Textile Co. Ltd. - Key offerings

• 12.13 Springs Global 
• Exhibit 139: Springs Global - Overview
• Exhibit 140: Springs Global - Business segments
• Exhibit 141: Springs Global - Key offerings
• Exhibit 142: Springs Global - Segment focus

• 12.14 Tempur Sealy International Inc. 
• Exhibit 143: Tempur Sealy International Inc. - Overview
• Exhibit 144: Tempur Sealy International Inc. - Business segments
• Exhibit 145: Tempur Sealy International Inc. - Key offerings
• Exhibit 146: Tempur Sealy International Inc. - Segment focus

• 12.15 Trident Ltd. 
• Exhibit 147: Trident Ltd. - Overview
• Exhibit 148: Trident Ltd. - Business segments
• Exhibit 149: Trident Ltd. - Key offerings
• Exhibit 150: Trident Ltd. - Segment focus

• 12.16 Welspun Group 
• Exhibit 151: Welspun Group - Overview
• Exhibit 152: Welspun Group - Product / Service
• Exhibit 153: Welspun Group - Key offerings

• 12.17 Williams Sonoma Inc. 
• Exhibit 154: Williams Sonoma Inc. - Overview
• Exhibit 155: Williams Sonoma Inc. - Product / Service
• Exhibit 156: Williams Sonoma Inc. - Key news
• Exhibit 157: Williams Sonoma Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 158: Inclusions checklist
• Exhibit 159: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 160: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 161: Research methodology
• Exhibit 162: Validation techniques employed for market sizing
• Exhibit 163: Information sources

• 13.5 List of abbreviations 
• Exhibit 164: List of abbreviations

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