Bedrock Builds Next Generation Customer Experience Firm

OAKLAND, Calif., June 12, 2013 /PRNewswire/ -- Bedrock Consultants solidified its position as a leader in customer experience transformation by adding two key members to its leadership team: Steve Basili, a business and scenario strategist, and Jerry Escobar, a brand and culture transformation strategist.

(Logo: http://photos.prnewswire.com/prnh/20130606/MM27634LOGO)

In today's changing competitive environment, businesses are looking for more integrated and customer-centered solutions that drive market innovation and business success. Bedrock is one of a new breed of firms that are answering the growing demand for hybrid services that fuse previously segmented business disciplines.

Forrester Research has begun covering this growing field and notes that the key elements of customer experience work are a vision that aligns corporate strategy and brand, customer understanding, design, measurement, governance and culture. The diversity of these elements highlights the need for cross-discipline firms with strategy, brand, and transformation capabilities. 

The precedent for this movement is the pioneering work done by companies like IDEO in applying customer-oriented thinking to product development. By contrast, Bedrock is creating a new mix of services tuned to deliver customer experience solutions at every level of the business. Its recent hires help it bring greater diversity and depth to its Fortune 500 clients in the technology, financial services, energy and healthcare markets.

Steve Basili joins Bedrock as a respected strategy and scenario consultant. He most recently was partnering with clients at Monitor Group, one of the world's leading strategy consulting firms. Mr. Basili holds an MBA from Stanford and two Grammys from his time as head of a classical music label, experiences that he draws upon in managing hybrid analytical and creative teams.

Jerry Escobar is a key figure in building one of Silicon Valley's many iconic brands. As Director of Worldwide Brand at Logitech, Mr. Escobar implemented a unified master brand strategy that was instrumental in the company's rise as an industry leader. At Bedrock, he will apply his broad expertise in helping clients go to market, design customer experiences, engage their employees, and build stronger brands.

Bedrock Consultants is a customer experience transformation firm headquartered in Oakland, California. The company works with Fortune 500 companies to deliver groundbreaking solutions that drive strategic clarity, revenue growth and transformational change.

For more information contact Jerry Escobar at 888.722.1852 [email protected]. Visit Bedrock online at bedrockconsultants.com.

SOURCE Bedrock Consultants