WASHINGTON, Feb. 10, 2012 /PRNewswire/ -- Just in time for Valentine's Day, Bedsider.org, a free online birth control resource, and the Ad Council, reveal a new Facebook® app that inspires people to share their most embarrassing and entertaining sex fails to help underscore their new campaign's message: "You didn't give up on sex. Don't give up on birth control either." The free app cleverly uses social media to make it easy and fun to openly talk about sex and birth control.
The Story Behind The App
In the U.S., 7 in 10 pregnancies among unmarried women age 18-29 are described by women themselves as unplanned—this is one of the highest levels in the entire developed world.
Bedsider and the Ad Council have partnered to create a groundbreaking, first-ever national multimedia campaign designed to reduce the rates of unplanned pregnancy among unmarried young women. As an extension of their successful PSA campaign launched in November 2011, this app will remind women that despite awkward moments, they would never give up on sex and they shouldn't give up on contraception either. It then directs them to Bedsider.org where they can access information and resources for finding and using birth control more carefully and consistently.
How The Confessions App Works
The Confessions application, developed by Social Cubix, is live on Bedsider's Facebook Page (http://www.facebook.com/bedsider) and accessible by clicking on "Confessions" in the left navigation bar. Facebook users can share their most funny, embarrassing, and relatable romantic flops and review other submissions from their peers. Confessions that are submitted through Facebook and Twitter using the hashtag #sexfail will be posted to the app. And to support and protect privacy, people can choose to submit sex fails anonymously.
"Bedsider makes birth control approachable, easy, and fun, and this app plays off that," said Lawrence Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy, the organization behind Bedsider. "It shows that although sex fails happen to all of us, we don't give up. The same is true for birth control. If your first experience isn't ideal, it's important to find the right method for you and not give up"
Don't Click Like. Click Love
The Confessions app also rolls out with a six-week contest where people can vote on their favorite sex fail story by clicking a button labeled "Love" instead of the traditional "Like." Each week the sex fail with the most votes will win a prize from Bedsider.
"The key challenge for this campaign was breaking through the clutter, and we knew the key was in doing something that would be relatable to our audience, " said Lee Garfinkel, Chief Creative Officer Global Brands of Euro RSCG Worldwide and Co-Chairman of Euro RSCG New York, the pro bono ad agency working on the Bedsider campaign. "This first of its kind application lets Bedsider leverage the social graph while respecting privacy since people can remain anonymous. The app will allow people to relate the campaign to events in their real world in an engaging and entertaining way."
Bedsider is an online birth control support network designed to make birth control easier. Whether women and their partners are considering birth control for the first time or already on it, Bedsider has everything they need to find the best method, stay on it, and use it successfully. That includes an easy, visual way to explore and compare every available method of birth control; videos of real women and men describing their personal experiences with each method; birth control and appointment reminders sent by text or email; award-winning animated shorts that debunk common contraception myths; and the most comprehensive list available of where to get birth control ever compiled. And it's completely free thanks to The National Campaign to Prevent Teen and Unplanned Pregnancy. See what we're up to at bedsider.org.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy seeks to improve the lives and future prospects of children and families. Our specific strategy is to prevent teen pregnancy and unplanned pregnancy among single, young adults. We support a combination of responsible values and behavior by both men and women and responsible policies in both the public and private sectors. If we are successful, child and family well-being will improve. Please visit www.TheNationalCampaign.org to find out more.
The Ad CouncilThe Ad Council (http://www.AdCouncil.org) is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.
Euro RSCG WorldwideEuro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Facebook ® is a registered trademark of Facebook Inc.
SOURCE The National Campaign to Prevent Teen and Unplanned Pregnancy