Beefeater's Releases New Look and It's 'Golden'

Introducing a Fresh-Faced Mascot and 2013 Product Catalog

Feb 28, 2013, 11:46 ET from Beefeaters

NORTH BERGEN, N.J., Feb. 28, 2013 /PRNewswire/ -- New bark, same bite! The look of Beefeaters has been groomed and a new pup has taken over as the Beefeater's chef mascot.


The eye catching, new contemporary logo is easy to spot and will help consumers easily identify and find Beefeater's 'pup'-ular doggie treats. The new look includes a younger looking golden retriever with bolder red and yellow coloring and is sure to leave you howling for more.

The beloved Golden Retriever mascot represents Beefeater's gold standard of products and service. Golden Retrievers represent loyalty and friendliness much like Beefeaters' loyalty to customers and friendly customer service.

"Our distinct new logo and packaging will strengthen our core branding to help better serve customers for years to come," says Kehila Aguilar, Marketing Manager at Beefeaters. "Even your dog will 'paws' to look!"

To coincide with the fresh-faced new logo, Beefeaters has just released its 2013 Product Catalog, offering consumers a chance to view all of the latest products and shop online. As well, Beefeaters is showing appreciation to their loyal customers with a new 2013 Contest. One lucky winner every week will receive a $50 gift certificate towards the Beefeaters online shop. To enter, participants will need to submit a quick description and photo of their pooch on the website.

To catch a glimpse of the new look, view the catalog and enter the contest; visit

About Beefeaters
For over 25 years, Beefeaters has been recognized as a leading manufacturer of dog treats, with a full line of dog-food treats, rawhide-treats and chews. We have a reputation for providing quality dog treats to complement any breed's well-balanced diet. The Beefeaters line of rawhide dog treats and chews are natural and oven-baked to seal in flavor. For more information or to buy Beefeaters dog treats online, visit

SOURCE Beefeaters