Beer-Inspired Energy Bar Poised to Naturally Energize

DAVIS, Calif., March 7, 2011 /PRNewswire/ -- Unlike any other energy bar, BRUBAR Energy Bars are primarily sweetened with all-natural barley malt. A lot of barley malt! Why? It's an excellent source of natural energy and the taste is a big hit with athletes and craft-brewed beer lovers as well.

BRUBAR Energy Bars is the creation of Christian D'Souza, whose interest in brewing craft beer sparked the idea to merge two popular product categories: energy bars and craft beer. "Eating an energy bar while driving to the homebrewing supply store, I realized that energy bar flavors are similar to the ingredients in craft-brewed beers. So why not put the two together?"

The resulting combination has been a sweet success, growing from an initial group of avid fans to an expanding following amongst athletes seeking a moist, great-tasting, natural energy source. "The athletic community has responded very positively so far," D'Souza explains. "They tell us that the combination of dates, barley malt and rolled oats provides a more sustainable energy source because the ingredients are absorbed at different rates. The natural sugars from the date fruit energizes first, then the barley malt, and finally the rolled oats."

D'Souza continues, "Another great benefit of barley malt is the natural moist texture, which has practical advantages." Elite marathon runner James Miles raves, "BRUBAR Energy Bars are the best-tasting bars out there and are easy to eat, even during the toughest workouts. They keep their soft texture whether it's 10 degrees or 110 degrees!"

An added benefit is the simple all-natural ingredient statement. D'Souza explains, "Modern consumers like to understand the food they eat, so I wanted simple ingredients. Everyone should be able to recognize the handful of natural ingredients like barley malt, rolled oats, dates, almonds, coconut, vanilla, olive oil, baking soda and cinnamon."

BRU Company LLC sells BRUBAR Energy Bars nationally via their website, http://www.brubar.com, and Amazon.com, while currently expanding physical distribution beyond Northern California bike shops, natural foods co-op markets, homebrewing supply stores, and a growing list of independent retailers. BRU Company LLC is exhibiting BRUBAR Energy Bars at the Natural Products Expo West on March 10-13 in Anaheim, CA.

For more information, visit http://www.brubar.com

BRU Company LLC was founded in Davis, California in 2010 by Christian D'Souza and James Radkins. BRUBAR Energy Bars are available via the company's website, Amazon.com and at select retailers. The bars are currently available in two flavors: Original Malt and Cherry Almond. Two new flavors, Apricot and Oatmeal Raisin, are expected Summer 2011.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE BRU Company LLC