Beiersdorf Inc. Announces Key Executive Promotion

Nicolas Maurer Elevated from VP, Marketing North America to Corporate VP, Global Business Unit, Skincare

Jun 17, 2010, 09:00 ET from Beiersdorf Inc.

WILTON, Conn., June 17 /PRNewswire/ -- Beiersdorf Inc. today announced the promotion of Nicolas Maurer to Corporate Vice President, Global Business Unit, Skincare. In his new role, Mr. Maurer will oversee Beiersdorf's skincare business globally, which includes Face, Hand & Body, Sun and Lip Care. He will manage each of these categories on a global level to set the brands' innovation strategy and overall marketing direction.

Mr. Maurer's new role is part of Beiersdorf's emphasis on skincare as its primary growth vehicle and goal of being even closer to markets. The position will report directly to Markus Pinger, Beiersdorf Executive Board member responsible for Brands and Supply Chain.

Commenting on the promotion, Iain Holding, President of Beiersdorf Inc. said, "Since joining the leadership team in the US five years ago, Nicolas's strategic vision and implementation across our brands have made a significant impact to our business. Creative communication platforms and large-scale programs, such as, NIVEA's Times Square activation on New Year's Eve, have been instrumental in the re-imagination and market growth of the NIVEA brand. I am confident in his ability to replicate the same level of excitement when he turns his attention globally."

For the last five years, Maurer has served as Vice President of Marketing for all Beiersdorf brands in the US. During this time he set a new marketing direction for the NIVEA and Eucerin brands, serving as the driving force behind the award-winning NIVEA "Touch and Be Touched" platform and the newly-launched Eucerin Skin First platform; Both of which have resulted in expanded  marketshare and footprint for all Beiersdorf brands in the US.

Beiersdorf Inc., an affiliate of Beiersdorf AG with headquarters in Hamburg, Germany, is a global skin and beauty care company whose brands include NIVEA, the world's largest skin and beauty care brand, as well as Eucerin, Aquaphor and La Prairie. With more than 125 years of history, the company employs almost 22,000 people worldwide and generated sales of almost euro 6 billion in 2009.

SOURCE Beiersdorf Inc.