Beiersdorf Inc. Celebrates the Start of Mentoring Month with a Big Brothers Big Sisters Partnership to Raise Awareness and Funds for Mentoring

WILTON, Conn., Jan. 23, 2014 /PRNewswire/ -- Beiersdorf Inc. (BDF), the U.S. affiliate of Beiersdorf AG, a leading global skincare company based in Hamburg, Germany, announced today a consumer awareness and fundraising initiative to support National Mentoring Month. To mark this special month, the company in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000 to make a big difference for Big Brothers Big Sisters network.  Beiersdorf will donate all proceeds raised in connection with Beiersdorf's nationwide Fundraising Program to be held starting in January 2014 through March 31, 2014.

Starting today, Beiersdorf will again launch an app on facebook to encourage shoppers to purchase NIVEA, NIVEA Men, Eucerin and Aquaphor products in-store and via online retailers, with $1 for every $10 spent donated to Big Brothers Big Sisters' mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer them a sample of their choice of a NIVEA, NIVEA Men, Eucerin or Aquaphor product.

"The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires," said Big Brothers Big Sisters of America President and CEO, Charles Pierson. "Beiersdorf's support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner."

In 2013, Beiersdorf donated $266,000 and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company currently also runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community.

In addition to online fundraising, which will continue through March 2014, Beiersdorf will spread the word on how consumers can do their share to mentor our youth.  Throughout February, national retail partners such as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store "Skincare that Really Cares" displays. 

"Beiersdorf prides itself on being a skin care company that truly cares," said Joe Oliveri, Vice President, Sales, Beiersdorf USA.  "We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts." 

About Beiersdorf Inc.
Beiersdorf Inc is the North American affiliate of global cosmetics company, Beiersdorf AG, which is based in Hamburg, Germany. Listed on the DAX since 2006, the company had sales in 2012 of €6 billion. Beiersdorf is best known for the world's largest skin care brand, NIVEA. Other names in its successful international brand portfolio include NIVEA Men, Eucerin, Aquaphor, La Prairie and Labello. Beiersdorf has 130 years of skin care experience and is known for its innovative, high-quality products.

About Big Brothers Big Sisters
Big Brothers Big Sisters, the nation's largest donor and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs youth, or Littles, with screened volunteer mentors, or Bigs, and monitors these one-to-one mentoring matches throughout its life. The first Big Brothers Big Sisters Youth Outcomes Survey, released in 2012, substantiates that its mentoring programs have positive academic, socio-emotional and behavioral outcomes for youth in areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.

Big Brothers Big Sisters provides children facing adversity – often of single or low-income households or families where a parent is incarcerated or serving in the military – with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization's 100-year history. With nearly 340 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is currently engaged in a nationwide search to reunite with alumni mentors, mentees, donors, family, staff and board members. Learn more at www.BigBrothersBigSisters.org.

SOURCE Beiersdorf Inc.