TORONTO, Dec. 18, 2013 /PRNewswire/ - beIN SPORT, North America's premier international sports network, and Ethnic Channels Group, the leading provider of multicultural television in Canada, today announced a strategic and exclusive partnership to launch beIN SPORT on cable and satellite across Canada.
Amidst the exploding interest in sports content, this partnership will facilitate further growth of the sports TV business in Canada.
"beIN SPORT has assembled exclusive coverage of some of the greatest international sporting events in the world. Our partnership with Ethnic Channels Group will help build a profitable business in Canada through better distribution and interactivity with consumers," said Yousef Al-Obaidly, Managing Director of beIN SPORT.
With beIN SPORT and beIN SPORT en Español viewers will have access to exclusive coverage showcasing soccer stars Lionel Messi and Cristiano Ronaldo in La Liga, Andrea Pirlo and Mario Balotelli in Serie A, and Zlatan Ibrahimovic and Radamel Falcao in Ligue 1. The network also features CONMEBOL World Cup Qualifying matches, Copa America, the Copa del Rey, the U.K.'s Football League, Six Nations Rugby, tennis, boxing and other international sport competitions.
"As the largest distributor of multicultural TV content in Canada, Ethnic Channels Group brings a combination of cutting edge technology and distribution expertise. Together with beIN SPORT, we share a vision to showcase premium sporting content to the Canadian audience. We will increase viewership for beIN SPORT in Canada, so this exciting network can claim their share of Canadian viewers and become the destination channel of Canadian sports fans," said Slava Levin, Co-Founder and Chief Executive Officer of Ethnic Channels Group.
About beIN SPORT
beIN SPORT and beIN SPORT en Español are multi-platform sports destinations that bring to the passionate fan live games that can't be seen on any other channel, as well as news and analysis of the top leagues around the world. From American, European and Latin American live games to general sports news and in-depth analysis, beIN SPORT guarantees front-row access to top leagues and major sports properties on TV. For more information, please visit www.beinsport.tv for breaking news and real-time updates.
About Ethnic Channels Group
Ethnic Channels Group (ECG) is a Canadian based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.
In addition to owning and operating 100+ in-language television channels, Ethnic Channels Group distributes a number of channels under Foreign Service licenses, acting as the official distributor on the broadcaster's behalf. Ethnic Channels Group services are currently available through the following providers: Rogers Cable, Shaw Cable, Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in Canada. For information about Ethnic Channels Group, visit http://www.ethnicchannels.com.
SOURCE Ethnic Channels Group