AMSTERDAM and BRUSSELS, April 23, 2012 /PRNewswire/ -- Belgacom has expanded its analytics platform to improve insights into its customer experience, leveraging data analytics and a new Teradata Data Warehouse Appliance from Teradata (NYSE: TDC). The new analytics and business intelligence environment is used by the Belgian telecom operator to improve customer experience.
The new platform enables Belgacom to build a 360-degree view of its customers' experiences, a critical advantage in the highly competitive Belgium market. Improved insight into business transactions and customer interactions will enable Belgacom to improve its ability to segment its offers and deliver personalised campaigns. Belgacom wants to offer the best of the convergence of its telecom, media and information technology services for an unequalled client experience.
With the customer-centric integrated analytic data platform, Belgacom now makes policy decisions based on integrated data and also tailors offers to the individual wishes of its consumers. "Teradata is providing the technology to help communications service providers make better decisions and have deeper insight into their customers," said Hermann Wimmer, president of the Europe, Middle East and Africa region for Teradata. "This insight translates into providing a better customer experience and delivering new products and services to customers and the ability to monetize their data."
Belgacom has also made provisions to accommodate rapid growth beyond its predictions through a signed agreement with Teradata to access additional system capacity on demand.
"For us, the Teradata Data Warehouse Appliance is the best choice in terms of price, performance and durability. Moreover, the migration between the old and the new system went very smoothly, which meant quite some time gain," Marc Matthys, domain manager for business intelligence at Belgacom, said about the new solution.