Belif Skincare and NFL Star Cooper DeJean Bring Game-Day Glow to Ulta Beauty

Super Bowl Champ to Host Skincare-Focused Fan Event in Cherry Hill, NJ

NEW YORK, July 10, 2025 /PRNewswire/ -- belif, a best-selling K-Beauty skincare brand celebrated for its ultra-hydrating formulas, is teaming up with rising NFL star and genuine belif fan Cooper DeJean of the Philadelphia Eagles for an exclusive fan event at Ulta Beauty in Cherry Hill, NJ on July 20^th, 2025.

"I'm excited to partner with belif, a brand I've been using regularly—its lightweight textures and deep hydration are perfect for my active lifestyle," said Cooper DeJean. "Skincare is as essential to me as training—belif helps keep my skin game–ready."

Event Details:

• When: Sunday, July 20^th, 2025
• Time: 1-3pm
• Where: Ulta Beauty, 907 Haddonfield Rd, Cherry Hill, NJ
• Admission: RSVP through Eventbrite ($35 pre-paid registration redeemable in product on day of event) http://tiny.cc/m40p001 

Fans can look forward to: 

• Meet and greet with Cooper DeJean
• Photo opportunities with Cooper & belif's "Chok Chok" mascot
• 1-on-1 skincare consultations with belif skin experts 
• Games with free belif prizes
• Exclusive gifts w/ purchase including a custom belif x Cooper DeJean jersey

"We're thrilled to collaborate with Cooper, someone who not only embodies the spirit of belif but brings a new, authentic energy to skincare," said Jamie Jung, belif Brand Manager. "His influence combined with Ulta Beauty's reach, creates a powerful moment for us to welcome more people into the belif family."

Follow @belif on social for more event updates.

ABOUT BELIF SKINCARE
Believe in true hydration. Belif's name was derived from the word "believe" to embody its commitment to creating skincare solutions with results you can believe in. Skincare ingredients can't work their magic if your skin is dry. Belif believes that hydration is the foundation of healthy, glowing skin. Belif strives to design clinically-tested K-beauty formulas that are gentle for everyday and everyone's use, that deliver deep, lasting hydration that renews the skin's moisture inside and out for a truly hydrated skin. Experience the CHOK CHOK effect – the look and feel of hydrated, bouncy and plump skin achieved by truly hydrating Korean formulas.

ABOUT LG H&H
Founded in 1947 in S. Korea, LG H&H is a leading manufacturer and seller of household and cosmetic products that is continually renewing itself as a creative customer-centric marketing company. For over 75 years, LG H&H has been a vital part of its customers' daily lives by helping to make their lives healthier and more beautiful. From creating Korea's first-ever cosmetic and personal care products, LG H&H has established itself as an industry leader in Asia, before expanding its market into North America. LG H&H is relentless in its pursuit of growth and innovation to produce the best products for its customers' ever-evolving beauty and lifestyle needs.

For more information, please contact Susan Small [email protected], 332-208-2690

SOURCE LG H&H USA