Belk Announces Year of Modern. Southern. Music.

CHARLOTTE, N.C., Aug. 21, 2013 /PRNewswire/ -- How do you follow a year of celebration marking 125 years of business? With a year of Modern. Southern. Music. Belk, Inc. announced today a year of celebration and programming in 2014 that will pay homage to the roots of music as well as today's hottest hits in and from the South. Central to the celebration is a partnership with Hayden Panettiere.

"In the South, music is the way we breathe life into our stories," says Kathryn Bufano, Belk president and chief merchandising officer. "It's fundamental to the Southern lifestyle, and has a tremendous influence on fashion. We are thrilled to have the honor of working with Hayden. Next year will offer our customers a lot of fun and excitement through the Belk Brand."

Hayden Panettiere, the award-winning actress best known for her roles in "Heroes" and "Nashville," will serve as ambassador to the Belk brand in 2014, by appearing in advertising, making special appearances and promoting the company via social media.

Another key piece of the Modern. Southern. Music. celebration will be two sweepstakes in 2014. The first will offer brides and grooms-to-be the chance to win a performance by Grammy-winning singer songwriter Edwin McCain at their wedding. A second sweepstakes will offer the chance to win an all-expenses paid VIP trip for four to a concert by the winner's favorite artist, anywhere in the continental United States. Customers should visit belk.com for details as they become available.

Additional details regarding concerts, venues and other special promotions will be forthcoming.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states and a growing digital presence. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities. Belk.com offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk go to Belk Get Connected.

Modern. Southern. Style.

Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.  Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.

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Belk.com

Image with caption: "Belk, Inc. to celebrate Modern. Southern. Music. in 2014 with a partnership with award-winning actress Hayden Panettiere." Image available at: http://photos.prnewswire.com/prnh/20130821/MM67622-a

Image with caption: "Photo courtesy of Michael Sterling Eaton/ neonostalgia.co / Michaelsterlingeaton.com." Image available at: http://photos.prnewswire.com/prnh/20130821/MM67622-b

Image with caption: "Belk, Inc. is a Charlotte, N.C.-based department store company." Image available at: http://photos.prnewswire.com/prnh/20130821/MM67622-c

SOURCE Belk, Inc.