Bello Nock Sets World Record - Taking Over Times Square And High Wire Walks Across The Iconic Rose Bowl Stadium
Jun 12, 2014, 02:54 ET
LOS ANGELES, June 12, 2014 /PRNewswire/ -- On Tuesday, June 3rd, it was nearly impossible to turn on the television or browse the internet without seeing a man with a gravity-defying haircut, himself defying gravity by precariously balancing on a chair atop a high wire in New York's Times Square for eight hours. Across national and local media outlets, Bello Nock was one of the most ubiquitous newsmakers of the day, with over 250 million media impressions, and counting. The event also drove nearly 30 million social media impressions, increasing Bello's social media exposure by 10,289%—up from nearly nothing just the day before. Additionally, posts on Bello's fan page on Facebook reached nearly 300,000 users and 7,300 users engaged directly on the page.
Known for his outrageous, death-defying feats, Bello set the world record for "Most Media Interviews on a Wire Over the Longest Period of Time" in Times Square. Following that death-defying feat, he took his skills to the opposite coast on Friday, June 6, walking a high wire approximately 880 feet across the iconic Rose Bowl Stadium in Pasadena, CA, at sunset, with no net or safety harness. Viewers tuned in to TheUltimate.com to see the live-streamed event as Bello made history. In a modern twist, Bello also took "selfies" while up on the wire, even replying to tweets in real time from high above the stadium. When Khloe and Kourtney Kardashian tweeted @BelloNock, he replied with a video message direct from the wire, on one foot! The event drove over 140 million media impressions and nearly 52 million social media impressions.
Following the Friday's event, Bello, who speaks six languages, has embarked on a worldwide promotional tour to meet his countless international fans in London, Paris, Berlin, Istanbul, Dubai, Mumbai, Beijing, Tokyo, Seoul, Buenos Aires, Sao Paulo, Bogata, and Mexico City, subsequently appearing on the ESPY Awards on July 16. The "Summer of Bello" will culminate on August 30, when he will attempt the most high-risk, multi-part stunt by completing 15 death-defying stunts in less than 15 minutes, or die trying, in a live pay-per-view event, "Bello: The Ultimate Daredevil." In partnership with Mandt Bros. Productions and Major League Baseball Advanced Media, the event will take place in Las Vegas and stream live on TheUltimate.com.
Preview the stunt specifics now: http://bit.ly/TheUltimatePreview
ABOUT BELLO NOCK
Bello Nock has amazed millions of people in his live performances in the last decade alone with his jaw-dropping daredevil talents. This versatile performer's repertoire includes virtually every major thrill act possible! Known for his signature hairstyle as well as his daredevil skills, Bello has been featured in the Guinness Book of World Records for the first ever high wire walk over a cruise ship at sea, he has hung by his toes from a trapeze under a helicopter over the Statue of Liberty, has repelled from the roof of Madison Square Garden, and has ridden an elephant through NYC's Midtown Tunnel. Bello's wowed millions as the star of Ringling Bros. and Barnum & Bailey Circus, becoming the only person in the company's history to have a production named after him -Bellobration and TIME Magazine included him in their list of "America's Best Artists and Entertainers".
ABOUT MANDT BROS. PRODUCTIONS
Brothers Neil and Michael Mandt are partners in the four-time Emmy Award-winning production company Mandt Bros. Productions, headquartered in Los Angeles. Together they have earned four Emmy Awards and nine nominations, among numerous other notable accolades. Their projects include the recently released feature film, "Million Dollar Arm," the critically acclaimed feature film, "Last Stop for Paul," and its TV adaptation "Next Stop for Charlie" (Showtime), and other television projects which have included "Destination Truth" (Syfy), "Jim Rome is Burning" (ESPN), "Ice Brigade" (Food Network), "Strangers in Danger" (Fuel TV) and "The Car Show" (Speed Network).
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of sports and entertainment clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.
Photo - http://photos.prnewswire.com/prnh/20140612/117562
SOURCE Bello Nock
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