belVita's Latest 'Steady Morning Energy' Campaign Inserts The Biscuit Into Contrasting Morning Routines

EAST HANOVER, N.J., Feb. 22, 2016 /PRNewswire/ -- Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognizes that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand's new 'Steady Morning Energy' integrated campaign features several short films that poke fun at the different ways people use energy in the morning. Whether you're an outdoor lover, an indoor lover or you just love doors, the latest from belVita Breakfast Biscuits showcases how four hours of nutritious steady energy helps no matter what your morning might bring.

"We know our consumers are constantly on-the-go – whether it is to the gym, or just getting ready to look like they've been to the gym," said Jason Levine, vice president of marketing, Biscuits, Mondelēz International. "belVita Breakfast Biscuits are specially portioned in convenient, individual packs to enjoy as part of a balanced breakfast no matter what the morning brings."

With six original spots across TV, digital and social, advertising debuted February 1 on television and will extend to a variety of social media and digital channels starting today. Additionally, beginning February 29, belVita will bring samples and custom content to more than 2,500 gyms across the U.S. and Canada. As part of the relationship that includes signage and digital content integration, more than 5 million samples of belVita Breakfast Biscuits will be extended to morning gym-goers across North America. As a brand that believes tasting is believing, belVita Breakfast Biscuits can't wait for a new audience to experience the breakfast biscuits' four hours of nutritious steady energy first-hand.

belVita Breakfast Biscuits contain 14-20g of whole grains and 3-4g of fiber* per 50g serving. Without high fructose corn syrup, partially hydrogenated oils or artificial sweeteners, belVita Breakfast Biscuits provide product attributes you can feel good about.

• belVita Crunchy Breakfast Biscuits are available in five flavors – Blueberry, Golden Oat, Cinnamon Brown Sugar, Chocolate and Cranberry Orange.
• belVita Soft Baked Breakfast Biscuits are available in four flavors – Mixed Berry, Oats & Chocolate, Banana Bread and Cinnamon – to satisfy any palate and can be enjoyed as part of a balanced breakfast with a serving of low-fat dairy and fruit.

Visit belVita on Facebook.com/belVita and at YouTube.com/belVita to check out the new campaign and learn more about the belVita's four hours of nutritious steady morning energy.

*7-8g total fat per serving

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion.  Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages.  Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

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SOURCE Mondelez International, Inc.

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