Ben Cohen StandUp Foundation Teams Up with Kiehl's Since 1851 for Anti-Bullying Month

StandUp Sport Essentials Kit features Kiehl's adventure-tested line; Profits to help fund anti-bullying work and grants

Oct 04, 2013, 10:25 ET from The Ben Cohen StandUp Foundation

ATLANTA and NEW YORK, Oct. 4, 2013 /PRNewswire/ -- The Ben Cohen StandUp Foundation, the world's first anti-bullying foundation, today announced that it has teamed up with Kiehl's Since 1851 to raise awareness of bullying and contribute funding to help prevent it. 


The two organizations are promoting the StandUp Sport Essentials kit, featuring Kiehl's adventure-tested line of men's skincare favorites, with proceeds going to the Foundation. The kit is available exclusively through the shop at during the month of October, which is National Bullying Awareness Month.

"This is a perfect partnership for us, as children's well-being is a key philanthropic focus for Kiehl's, along with protecting the environment, and HIV/AIDS education, prevention and research. By joining forces with StandUp, consumers can now protect their skin and help protect children across the United States," says Chris Salgardo, President, Kiehl's USA.

Each StandUp Sport Essentials kit retails for $68.50 and contains a selection of Kiehl's Cross-Terrain All-In-One Refueling Wash (8.0 oz.), Cross-Terrain UV Skin Protector SPF 50 Sunscreen (1.4 oz.), and Facial Fuel Energizing Moisture Treatment For Men (2.5oz.).  Each sale supports anti-bullying work and grants, with 100% of profits going to the Foundation.

Ben Cohen, chairman of the Foundation said, "These are my personal favorites, and I use them everyday when training or exercising. I want to share them with others who enjoy sports, believe in sportsmanship and care about helping those who are bullied."

About The Ben Cohen StandUp Foundation
The Ben Cohen StandUp Foundation is the world's first anti-bullying foundation. It was founded in 2011 by rugby World Cup champion Ben Cohen, MBE. The Foundation's mission is to raise awareness of the long-term, damaging effects of bullying and to raise funds to support those doing real-world work to stop it. The Foundation is funded, in part, through a social-commercial business model that unlocks profits to fuel donations. Learn more at

About Kiehl's Since 1851
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

Alison Doerfler
Executive Director
Phone: 404-659-0070

SOURCE The Ben Cohen StandUp Foundation