Berkleemusic Partners With SoundCloud
Fast-Growing Audio Platform To Power Berklee's New Online Community
BOSTON, April 5, 2011 /PRNewswire/ -- Berkleemusic, the online continuing education division of Boston's renowned Berklee College of Music, and SoundCloud, the fast-growing audio platform, have joined forces to provide over 75,000 Berkleemusic members with an easy way to upload, share, and solicit feedback on their music.
"This relationship with SoundCloud is part of Berkleemusic's continuing efforts to identify and integrate the most current technologies into our online school and associated online community," said Berkleemusic CEO Dave Kusek. "Many of our online courses cover the best practices associated with using best-in-breed music and marketing software, and it's a natural fit to integrate SoundCloud's forward-leaning audio technology into our growing online community."
SoundCloud, with its unique waveform player, is a leading tool for artists to share original content online. The platform allows artists, labels, music professionals and other audio creators to upload, record, promote and share sound across the web. It also enables user feedback, download and play counts, and can enable sharing between friends, classmates or the whole world. With over three and a half million registered users, artists from every genre - including house, electronica, classical and jazz — use SoundCloud to preview and share music with fans and peers on a daily basis.
Alexander Ljung, SoundCloud's founder and CEO, says: "We've been working hard to create the best possible platform for sound creators, and that includes helping third-party developers build amazing integrations using our API. Through this partnership, Berkleemusic.com is demonstrating its leadership in understanding and employing new technologies to benefit people in education. We're also excited to offer our premium members special access to Berkleemusic's extensive online music courses and certificate programs."
Berkleemusic continues to be at the crossroads of technology and education in music. Most recently, Berkleemusic teamed with Grammy®-award winning guitar virtuoso Steve Vai to set the Guinness® World Record for the world's largest online guitar lesson; 4455 students were certified as taking part in the lesson. Berkleemusic also announced a donation of $7000 — one dollar for each student who signed on for the lesson — to the Steve Vai Online Scholarship Fund at Berkleemusic.
Berkleemusic's spring term is enrolling throughout the week of April 4th.
About Berkleemusic.com
Berkleemusic.com is the award-winning online continuing education division of Berklee College of Music, the world leader in music education. Bringing access to Berklee's acclaimed curriculum to all students anywhere in the world, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on the evolving music industry landscape. Berklee's renowned faculty provide a strong portfolio of over 130 online courses and multi-course certificate programs in Music Production, Guitar, Theory, Harmony & Ear Training, Music Business, Songwriting, and more. Visit www.berkleemusic.com for in-depth information on how to advance your music career, sample a lesson, or connect with our dedicated student advising team.
About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player. For more information go to: http://www.soundcloud.com
Media Contacts:
For Berkleemusic.com:
Henry Eshelman, Platform Media Group
323-337-9042, heshelman@platformgrp.com
For SoundCloud:
Alice Regester
+44 7758 834 646, alice@soundcloud.com
SOURCE Berkleemusic
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