Berkley Fishing Pros Make an Appearance at Scout Jamboree

COLUMBIA, S.C., July 23 /PRNewswire/ -- 44,000 scouts, volunteer leaders and BSA staffers will have the opportunity to meet and learn from three of the world's premier bass anglers at the upcoming 2010 Scout Jamboree.

Mike Iaconelli, 2003 Bassmaster Classic Champion and host of City Limits Fishing on the Versus Channel, will be at the fishing competition and Berkley exhibits all day on Tuesday, July 27. Bradley Roy, at 19 years of age, the youngest recipient of the BASS Rookie of the Year crown, will be on hand Saturday, July 31. Both anglers plan to visit personally with the young scouts, answering questions about fishing and signing autographs.

"Mike and Bradley are considered exceptional role models for today's youth," said Mike Phillips, Berkley Brand Manager. "Their dedication to supporting youth fishing is unmatched and the scouts are going to have a great time meeting these two."

Two-time Bassmaster Classic champ and television celebrity Hank Parker will also be at the 2010 Scout Jamboree August 2nd to present the Jamboree's highest fishing award. The Grand Prize for Angling, sponsored by Berkley, is an all expenses paid trip for a scout and a parent for a fishing outing with Parker. The fishing adventure will be filmed in the fall of 2010 for a future airing on Parker's television show, "Hank Parker's Outdoor Magazine."

"The Jamboree is offering so many opportunities to enjoy fishing," added Phillips. "Visiting with these professional anglers, competing for a fishing trip with Hank Parker and the educational exhibits we are providing will certainly encourage these scouts to experience the fun of fishing and to learn more about conservation."

During the Jamboree scouts will visit educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, casting technique demonstrations and an Eco Conservation display.  Additionally, scouts can earn a one-of-a-kind special issue Fish Hook Lake Patch by catching a fish during the Jamboree. Scouts will be fishing with some great tackle including Shakespeare rod and reel combos, Berkley Gulp! Earthworms and Gulp! Catfish bait. In addition to the Berkley Grand Prize there will also be daily Shakespeare rods and reels awarded for the largest catch.

The Jamboree is scheduled for July 26 – August 4 at Fort A.P. Hill in Caroline County, Virginia.

For more information about Pure Fishing visit PureFishing.com. Go to scouting.org for more information on Boy Scouts of America, the 2010 National Scout Jamboree and how to become a scout or scout volunteer.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, PENN®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp! ®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl ®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

SOURCE Pure Fishing, Inc.