Bespoke Wheel Manufacturer ANRKY Engages Digital Silk to Drive 40% Higher Online Growth

MIAMI, Sept. 8, 2026 /PRNewswire/ -- A wheel can change the character of an entire vehicle. For ANRKY Wheels, the process goes far beyond choosing a design. Every wheel is engineered around the vehicle, from its construction and dimensions to its finish and fitment, then precision-machined and finished in the United States.

Digital Silk has brought that same bespoke philosophy to ANRKY's digital experience with a new website that turns the brand's engineering, craftsmanship and custom builds into an immersive online showroom. Launched May 27, 2026, the new site gives customers a new way to explore ANRKY's forged wheels, discover thousands of vehicle builds and move from inspiration to configuration and quote.

The new experience is already showing measurable results. Since launch, ANRKY's organic search traffic has increased by approximately 40%, while keywords ranking in Google's top three positions have grown more than 15 times, according to Ahrefs data.

See ANRKY's new website at https://anrky.com/ 

Built Around the Art of the Custom Build

ANRKY's wheels are designed for customers who want more than an off-the-shelf product. The new website reflects that mindset, with options to explore wheel constructions, finishes, sizes and fitments alongside examples of how different designs work with luxury and performance vehicles.

Digital Silk restructured the experience around configuration and discovery, with clear paths through the wheel collection and an easier route from a specific vehicle or finish to a potential build. Persistent "Request a Quote" and "Register a Product" calls to action connect product research with the next step.

"ANRKY has built its reputation by treating every wheel as an engineered piece of automotive design, not a commodity," said Branko Stojanovic, VP of Digital Silk. "We wanted the digital experience to carry that same combination of precision, individuality and visual impact."

The website also puts ANRKY's engineering process at the center of the brand experience. Manufacturing footage introduces the homepage, while dedicated content explains the process behind ANRKY's forged wheels, from premium aluminum forgings through machining and finishing.

40% More Organic Traffic and 15x More Top Rankings

The website's impact extends beyond the visual experience. Alongside the 40% increase in organic search traffic, ANRKY has seen the number of keywords in Google's top three positions increase by more than 15x, according to Ahrefs.

The site has also seen approximately 20% growth in domain authority, three times as many referring domains, and roughly 3.5 times as many pages with organic visibility compared with the pre-launch baseline.

These gains give ANRKY a stronger digital foundation for customers who search for bespoke wheels, while the new site structure creates more room for future product, vehicle and resource content.

For more information, read our case study on ANRKY Wheels.

About Digital Silk 
Digital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact 
Jericka Orellano 
PR Specialist 
[email protected]

SOURCE Digital Silk