Best Practices for Advertising to Life Scientists: Online and in Print

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Mar 07, 2013, 06:59 ET

NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Best Practices for Advertising to Life Scientists: Online and in Print

http://www.reportlinker.com/p01117627/Best-Practices-for-Advertising-to-Life-Scientists-Online-and-in-Print.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

With this report you will be able to:

Determine which devices scientists are using to read/view web contentUnderstand preferences and usage of print vs. online publicationsFind out how researchers search for products and services (e.g., favorite search engines, search terms, frequency etc.)Understand value placed on sponsored links; (e.g., Google ads)Measure usage and preferences of multiple types of print and online adsAssess awareness and usefulness of 20+ leading life science publications: online and printFind out the degree to which scientists are using QR codesIdentify the most attractive sites and page positions for banner ad placementMeasure the prevalence of ad-blocking softwareDetermine the relative value of major types of sponsored content: online and printFind out which type of ads scientists are responding to most: print vs. online.Determine the overall receptivity to advertising in the life sciencesIdentify the most memorable online and print ads from 2012

Section 1: Analysis and Interpretation of Survey Results

Intro

Perceptions of Print and Online Advertising

Time Spent Reading Research-Related Content Reading Time Dedicated to ProductsReader Behavior Differs Dramatically By Region, Segment and AgeOpinions of Life Science AdvertisingImportance of Online vs. Print AdvertisingImportance of Online vs. Print Advertising by RegionUse of Online vs. Print Advertising to Make Decisions by RegionImportance of Online vs. Print Advertising to Make Decisions by AgeRole of Advertising in the Purchase Decision by AgeOnline Advertising

Effect of Online Advertising in the Life Sciences

Devices Most Frequently Used To Access Research-Related Web Content

Combinations of Devices Used to Access Research- Related Content

General Search Engine Frequency of Use

General Search Engines Used

Response to Sponsored Links by Region

Sponsored Link Click-Through Response

Sponsored Link Click-Through Response by Region

Sponsored Link Click-Through Response by Age

Perception of Sponsored Link Accuracy by Region

Perception of Sponsored Link Usefulness by Region

Product-Related Search Term Combinations

Use of General Search Terms

Online Publications Read/Visited

Likelihood of Sponsored Content to Engage Potential Customers by Region

Likelihood of Sponsored Content to Engage Potential Customers by Segment

Likelihood of Sponsored Content to Engage Potential Customers by Age

Customer Perceptions of Banner Ads by Type of Website

Banner Ad Click-Through by Web Page Position

Customer Engagement with Different Types of Online Ads

Annoying Attributes of Online Ads

Vendors Who Created Memorable Online Ads In 2012

Use of Ad-Blocking Software

Print Advertising

Effect of Print Advertising in the Life SciencesTime Spent Reading Product-Related Sections of PrintScientific PublicationsUsefulness of Print Sources for Informing About Products/ ServicesLikelihood of Sponsored Media to Engage Potential CustomersPrint Scientific Publications Read

Life Scientists Are Selective Readers of Print Publications

Number of Readers per Print Copy of Scientific Publications by Region

Likelihood that Scientific Journals Are Saved

Likelihood that Scientific Journals Are Saved by Region

Actions Taken in Response to Print Ads

Vendors Who Created Memorable Print Ads In 2012

Life Science Tools Advertising in the General Media

Section 2: Methodology and Questionnaire

Questionnaire Overview

Questionnaire Design

Demographics

Questionnaire