Best Practices for Advertising to Life Scientists: Online and in Print
NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Best Practices for Advertising to Life Scientists: Online and in Print
With this report you will be able to:
Determine which devices scientists are using to read/view web contentUnderstand preferences and usage of print vs. online publicationsFind out how researchers search for products and services (e.g., favorite search engines, search terms, frequency etc.)Understand value placed on sponsored links; (e.g., Google ads)Measure usage and preferences of multiple types of print and online adsAssess awareness and usefulness of 20+ leading life science publications: online and printFind out the degree to which scientists are using QR codesIdentify the most attractive sites and page positions for banner ad placementMeasure the prevalence of ad-blocking softwareDetermine the relative value of major types of sponsored content: online and printFind out which type of ads scientists are responding to most: print vs. online.Determine the overall receptivity to advertising in the life sciencesIdentify the most memorable online and print ads from 2012
Section 1: Analysis and Interpretation of Survey Results
Intro
Perceptions of Print and Online Advertising
Time Spent Reading Research-Related Content Reading Time Dedicated to ProductsReader Behavior Differs Dramatically By Region, Segment and AgeOpinions of Life Science AdvertisingImportance of Online vs. Print AdvertisingImportance of Online vs. Print Advertising by RegionUse of Online vs. Print Advertising to Make Decisions by RegionImportance of Online vs. Print Advertising to Make Decisions by AgeRole of Advertising in the Purchase Decision by AgeOnline Advertising
Effect of Online Advertising in the Life Sciences
Devices Most Frequently Used To Access Research-Related Web Content
Combinations of Devices Used to Access Research- Related Content
General Search Engine Frequency of Use
General Search Engines Used
Response to Sponsored Links by Region
Sponsored Link Click-Through Response
Sponsored Link Click-Through Response by Region
Sponsored Link Click-Through Response by Age
Perception of Sponsored Link Accuracy by Region
Perception of Sponsored Link Usefulness by Region
Product-Related Search Term Combinations
Use of General Search Terms
Online Publications Read/Visited
Likelihood of Sponsored Content to Engage Potential Customers by Region
Likelihood of Sponsored Content to Engage Potential Customers by Segment
Likelihood of Sponsored Content to Engage Potential Customers by Age
Customer Perceptions of Banner Ads by Type of Website
Banner Ad Click-Through by Web Page Position
Customer Engagement with Different Types of Online Ads
Annoying Attributes of Online Ads
Vendors Who Created Memorable Online Ads In 2012
Use of Ad-Blocking Software
Print Advertising
Effect of Print Advertising in the Life SciencesTime Spent Reading Product-Related Sections of PrintScientific PublicationsUsefulness of Print Sources for Informing About Products/ ServicesLikelihood of Sponsored Media to Engage Potential CustomersPrint Scientific Publications Read
Life Scientists Are Selective Readers of Print Publications
Number of Readers per Print Copy of Scientific Publications by Region
Likelihood that Scientific Journals Are Saved
Likelihood that Scientific Journals Are Saved by Region
Actions Taken in Response to Print Ads
Vendors Who Created Memorable Print Ads In 2012
Life Science Tools Advertising in the General Media
Section 2: Methodology and Questionnaire
Questionnaire Overview
Questionnaire Design
Demographics
Questionnaire
Section 3: Appendices
Appendix A: Additional AnalysisAppendix B: Other PublicationsAppendix C: About BioInformatics, LLCAppendix D: Our Valued Clients
To order this report: Advertising Industry: Best Practices for Advertising to Life Scientists: Online and in Print
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SOURCE Reportlinker
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