WINSTON-SALEM, N.C., Feb. 9, 2016 /PRNewswire/ -- TixClix, Inc., an online ticketing and registration system geared toward festival organizers announces the release of "Best Social Media Practices for Festivals and Events."
These practices were designed to illustrate when and how event planners could use social media to communicate news about their festival, sponsors, entertainment, ticket sales, merchandise, concessions, etc., and to engage customers and potential volunteers.
- Official Announcements - After the festival chairman makes the official announcement about ticket sales, entertainment, etc., then spread the word on social media. Never upstage the chairman by sharing news first.
- Notifications - Set your social media accounts to receive notifications whenever guests comment. Respond to questions; post upbeat comments and correct misinformation.
- Social Media Strategy - Develop a strategy; then, chart when specific messages will be delivered.
- For More Details - Post information about the event in a clear, consistent manner with a link to the festival website for more details.
- Avoid Confusion - Update all platforms simultaneously to avoid outdated information creating confusion.
- Message in Stages - Prior to key deadlines, push out reminders, i.e., when tickets or merchandise will become available online.
- Imagery is Key - Include dynamic images whenever possible to increase readership. Utilize crowd, concessions and entertainment photos and volunteers-in-action snapshots.
- Maximize Available Space - Use short links to provide more space for your message and drive users to your festival website.
- Finding Volunteers - Solicit volunteers using social media. Link to the festival's volunteer page with details and a sign up form.
- Keep Your Ear to the Ground - During the event, station social media volunteers off site to monitor external conditions, i.e., traffic, parking availability, etc.
- External Voices - Also ask your team to follow relevant external social media during the event, i.e., local law enforcement and event entertainers and sponsors. Post as needed.
- Alerts and Changes - Provide updates via social media to re-route attendees due to an accident, heavy traffic and/or parking lot closures. Push out changes in the event's schedule too.
- Taking Care of Business - Use social media to thank sponsors for their support before, during and after the festival.
Based in Winston-Salem, N.C., TixClix offers general admission online ticketing and registration "for the fun things in life®." TixClix can be used as an event's webpage or can be integrated into the event organizer's website and/or into Facebook. In addition to its newly unveiled pass, TixClix is designed for single, multiple day and recurring events and features customizable forms; early, late and tiered pricing; email invitations and reminders; wait listing; merchandise add-ons; an onsite ticket office (Internet access required); built-in sponsorship exposure; social media sharing; free iPhone scanner apps for check-in; a scanner rental program; in-depth real-time reporting; exhibit, concession or vendor registration; and sponsorship sign-up. For more information, visit www.TixClix.com.
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SOURCE TixClix, Inc.