PHOENIX, May 3, 2011 /PRNewswire/ -- Members of Best Western Rewards®, the hotel chain's global frequent-stay program, can now donate their Rewards points to tornado and storm relief and recovery efforts underway in the Southern United States. Best Western Rewards members should visit www.bestwestern.com/stormrelief to make a donation of 4,000 points, equaling $15, or more to World Vision, Best Western's official charity partner.
"Our hoteliers are active and caring members of their local communities. We as a global brand are committed to leveraging the power of our Rewards program to assist in clean up, healing and rebuilding efforts in these devastated areas of our country," said David Kong, president and CEO of Best Western International. "Our regional teams are currently on the ground working with hoteliers to care for their guests, their staff and their livelihoods."
Best Western has more than 2,000 hotels in North America. Physical damage has been reported at more than a dozen Best Western hotels in affected areas. There have been no reports of guest or employee injuries at the chain's affected hotels.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
SOURCE Best Western International, Inc.