Bestselling Author of Precision Marketing to Present Research Findings Related to B2B Marketing Improvement

Gleanster's Jeff Zabin to share best practices, based on the experiences of more than 300 companies

Mar 22, 2011, 08:00 ET from Gleanster

EVANSTON, Ill., March 22, 2011 /PRNewswire/ -- Gleanster today announced that Jeff Zabin, chief and research director, will be the featured speaker in a webinar on best practices in precision marketing in the context of B2B companies.  Zabin's popular 2004 book Precision Marketing chronicled a new era of data-driven marketing improvement fueled by advanced analytics and next-generation technologies.  The webinar will take place this Thursday, March 24.

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Based on a survey conducted earlier this month, the research findings, derived from 326 respondents, reveal how Top Performers are achieving their desired business outcomes in B2B marketing. The research serves as the basis for the upcoming Gleansight benchmark report on B2B Precision Marketing. All webinar attendees will receive a complimentary copy of the report.

To register for the webinar, please click here.

Other speakers include David Cliche, former VP of Global Marketing (now SVP of Alliances) at Aon Corporation and George Stenitzer, VP, Marketing and Corporate Communications at Tellabs and a member of the board of directors of the Business Marketing Association. The event is sponsored by Marketing Cloud, a coalition of leading solution providers that includes Marketo, Jigsaw, Demandbase, MarketingProfs, PR Newswire, On24, Hoovers, Bulldog Solutions, Conductor, Luma and The Pedowitz Group.

About Gleanster

Gleanster is a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Gleanster ascertains how Top Performers achieve their desired business objectives – and how Everyone Else can, too.

About Marketing Cloud

The Marketing Cloud is a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms.  

SOURCE Gleanster