Bestselling Author Shares His Secrets on Hacking Your Way to Business Growth

MELBOURNE, Australia, Sept. 17, 2014 /PRNewswire/ -- Australian-based growth hacker, Mark Middo, and author of 5 Minute Business, is dedicated to teaching entrepreneurs globally to earn a profit while following their passion.

Photo - http://photos.prnewswire.com/prnh/20140917/146672

"As a growth hacker, I generally work with start-ups where budgets are tight, leveraging technology to think outside the square in order to grow the product or service at a rapid pace," says Mark.

Middo rose to prominence following the success of his book, 5 Minute Business, which guides start-ups and businesses in the art of growth hacking, described by Middo as "the practice of taking an innovative approach to increasing the growth rate of a product or service."

With over 10 years of experience Mark has not only worked with new businesses but also helped to boost the online revenue for some of the world's largest brands including Formula 1, Moto GP, McDonald's and Renault.

Mark's top tips to anyone wanting to start an online business:

1. Ensure your marketing is measurable — if you can't measure it, don't do it!
2. Research is vital— find and test your market before developing your product.
3. Build a tractor and turn it into a Ferrari — the first version of your product doesn't need to be perfect, so don't try to make it that way. If you do, you'll never launch.
4. Any failure is a lesson. Don't be disheartened by any small or big failure — you will learn from it!
5. Keep your message simple. What problem does your product solve? That's all your market wants to know.

The culture of entrepreneurship in United States and Australia

In 2011 research by the Global Entrepreneurship Monitor revealed that Australia is following United States lead with the two having the highest entrepreneurship rate amongst developed countries:

• There were an estimated 1.48 million early-stage entrepreneurs engaged in starting and running new businesses. This represents 10.5 percent of the adult population.
• In established firms, five percent of the adult population is engaged in developing or launching new products, a new business unit or subsidiary for their employer.
• Both countries outperform other developed countries on indicators of the quality and economic impact of its business start-ups, including growth aspirations and number of opportunity-driven start-ups.

To find out more:
http://socialempire.com.au
http://markmiddo.com

Media contact:

Mike Dyer, Social Empire M: +61438931501, Email

SOURCE Mark Middo