BETA Launch of Pluto Mobile, a City Discovery Tool for iOS, Connects Consumers and Merchants

NEW YORK, Sept. 18, 2012 /PRNewswire/ -- Pluto Technologies Inc., a New York-based startup founded by Saagar Govil, has announced the BETA version release of Pluto, a new mobile app for iOS. Pluto is the first city discovery tool designed to benefit both consumer and merchant. By introducing users to businesses with products, services, and events that are relevant to their unique specific interests, Pluto brings qualified consumers to businesses that use Pluto's service.

With mobile location-based technology on the rise, Pluto enters the scene at a fortuitous time as no other company has capitalized on the market. Competitors of Pluto focus on either consumer-driven discovery or merchant-driven discovery, while Pluto functions as both.

FOR MERCHANTS:

Pluto serves as a platform for establishments to market themselves in the way they want to be marketed by using a set of marketing tools while retaining their own brand. For example, Pluto's innovative "Flyer" feature allows establishments to advertise special aspects of their business, such as new products or weekly events, in a flexible and attractive manner that specifically targets their desired demographic. Never before has a mobile app made it so easy for local businesses to advertise to an active consumer community. In other words, Pluto puts the control back into the merchant's hands.

FOR CONSUMERS:

Pluto succeeds at being a personalized discovery tool. Through the "Dashboard" feature, users will be able to easily discover businesses in their immediate vicinity without having to type something into the search bar. Pluto allows the user to personalize his or her preferences so that when users search, they are searching for businesses that best suit them.

Saagar Govil, CEO of Pluto, says: "We aim to change the entire experience of how businesses and consumers do business with each other through their mobile device. Pluto users will be able to discover things they love through this fantastic user experience that cannot be found anywhere else. Businesses will be able to market to their most qualified users directly on their mobile device in an attractive and valuable way."

Consumers interested in Pluto can learn more about the product and participate in the BETA release by signing up at the company's website www.discoverpluto.com.

About Pluto

Pluto Technologies Inc. is a New York-based startup that offers mobile and web tools to empower small and medium-sized businesses to market their products and services to specifically mobile consumers. Pluto is a revolutionary new app that empowers consumers to find businesses with products and services that most closely meet their interests and lifestyle. The feature-rich app offers users a local exploratory experience -- Pluto provides a fun, smart way to perform local lifestyle searches for the things you love.

Media contact: Christina Drill, [email protected], www.discoverpluto.com, 212-502-6752

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SOURCE Pluto Technologies Inc.