MANCHESTER, England, April 11, 2011 /PRNewswire/ -- Bookmakers Betfred have launched a new advertising campaign promoting their mobile product.
The advert will be shown tonight for the first time in the build up to Liverpool versus Manchester City on Sky Sports 1.
Betfred commissioned Manchester design and post-production company Editz to make the advert and their creative director Rob Pickard was delighted with the finished product: "We came up with the concept of using a point of view (POV) style to show that you can have a bet absolutely anywhere, whatever you are doing. To create the effect we used a 5D camera mounted on a helmet. It was a pleasure to work with Betfred again and I insisted that their boss Fred Done appeared in the advert."
John Haddock, managing director of Betfred, commented: "Our mobile product is a fantastic innovation for our punters and I am absolutely delighted with the advert. You can put on your football and horse-racing bets but the best innovation is betting in play. You can now have a punt while watching the match in the pub or actually at the game. And as always it's Betfred's competitive prices."
Betfred mobile has been optimised for the android, IPhone and the Ipad and it can be downloaded by texting the word 'Fred' to 89660 (texts charged at your standard network rate).
The new advert can be viewed at http://www.youtube.com/watch?v=Q4YHWIHq9mY
Contact: Mark Pearson, [email protected]