Become New UK Betting Partner of Tottenham Hotspur

Aug 16, 2012, 14:13 ET from

LONDON, August 16, 2012 /PRNewswire/ -- today announced that they have put pen to paper on a deal to become the Official UK Betting Partner of Tottenham Hotspur.

As part of this deal, which will last for an initial three-year period, will have exclusive UK branding rights across Tottenham's online, digital, mobile and social media platforms. 

To celebrate the new partnership, are offering  Tottenham fans an enhanced welcome bonus where new customers will receive a free matched bet of up to £50 and a completely free £10 bet on Spurs next game after signing up.

Once registered they will be able to take advantage of many offers exclusively available for Spurs supporters - including doubled and trebled first goalscorer prices on every Spurs Premier League game with Double Delight & Hat-Trick Heaven. are also offering a wide range of 'Tottenham Specials', such as 'Top London Club', 'Total Season Points' and many more markets. They also guarantee to stay top industry price on Spurs achieving a top-four finish this season.

Meanwhile, mobile users will be able to get the same exclusive value and offers anytime, anywhere on Betfred's Award-Winning Mobile Sportsbook product. will also work with Tottenham Hotspur to develop and launch its new Football Analyser application, which will be hosted on the Club's website. Powered by, this innovative service is designed to provide fans with a detailed statistical assessment of the Club's recent form and prospects, ahead of upcoming fixtures.

Commenting on the deal, Commercial Director Rakesh Chablani remarked: "Tottenham Hotspur are a massive, globally recognised brand and I'm very confident our newly established partnership with them will reap huge rewards for our business.

"Spurs supporters registering with us can now also look forward to increased value, season-long specials and exclusive offers."

Tracey Keenan, Head of Global Partnerships, Tottenham Hotspur said: "We're delighted to announce is the Club's new Official UK Betting Partner.  We are looking forward to working in partnership over the course of the next three years to deliver a number of exciting and engaging consumer campaigns, which will help drive its UK business."

About (

Betfred was founded in 1967 by Fred Done and is now the World's largest independent bookmakers, with over 1350 retail shops. Betfred acquired The Tote in June 2011 and has exclusive licenses to operate pools products on UK horseracing. Petfre operates the Betfred brand online and on mobile, offering a range of products including an online sports book, casino, poker, bingo, games, lotteries and mobile gaming, for which Betfred won the Innovator in Mobile 2012 award. produced the UK's biggest online win of over £5.1 million and is home to the popular Goals Galore and Double Delight/Hattrick Heaven football promotions.

Contact -