MANCHESTER, England, February 24, 2011 /PRNewswire/ -- Betfred.com has extended its deal to be the official betting partner of 'The Alan Brazil Sports Breakfast' by a further three years.
The partnership consists of a representative from Betfred.com appearing on the show every morning to give the latest odds, and the bookmaker will also have a strong presence on TalkSPORT's website.
Betfred Managing Director John Haddock said,
"We are delighted to have extended our deal and we have made a real commitment to a station that is clearly going places by signing for an extra three years. We are very pleased with our association with a highly entertaining breakfast show in which both Alan Brazil and Ronnie Irani do a cracking job."
Commenting on the deal Anthony Hogg, Head of Creative Solutions at talkSPORT, added,
"We are pleased Betfred will be supplying betting insight for the Alan Brazil Sports Breakfast for the foreseeable future. Our continuing dedication to strong editorial content and credible guests have resulted in a record audience for the show, providing Betfred with the perfect platform to showcase their range of betting odds and offers"
The 'Alan Brazil Sports Breakfast' is broadcast Monday to Friday 6am to 10am 1089/1053AM.
Contact: Mark Pearson, firstname.lastname@example.org