BetterBrand Launches Industry's First Chat Marketing Platform, Heralding the "Era of the Bots"

BetterBrand allows publishers and marketers to interact with their audience over several chat apps, from one universal platform, boosting engagement among users while increasing monetization opportunities

Apr 07, 2016, 09:00 ET from BetterBrand

LONDON, April 7, 2016 /PRNewswire/ --

BetterBrand, the first company to build a chat-based Content Management System, announced today its public launch, pioneering the effort to directly interact with the world's largest audience-chat app users-with a universal platform.

BetterBrand's platform allows global media publishers, large brands, social and digital agencies, celebrities and influencers to easily build new audiences and distribute content to followers and fans. The Company's technology is currently compatible with the major chat app platforms and is continuously incorporating additional platforms.

Publishers and marketers have not been able to tap into the 3.5 billion user chat app audience, due in large part to the lack of marketing tools, limited access to analytics, the absence of platform standardization, limited scalability and global market fragmentation.

BetterBrand was built to help overcome these challenges, allowing its customers to build and distribute a wide range of predefined Bots and marketing tools, such as contests, polls, coupons, deep links and more, over multiple chat apps. The platform also provides tools for publishers and marketers to design their own bots and audience experiences. BetterBrand analyses the performance and engagement levels of each bot, delivering detailed analytics to content teams.

"As chat usage has skyrocketed over the last several years, publishers and marketers have been experimenting with their respective chat presence, often finding it difficult to navigate the fragmented and fast changing market," said Asaf Amir, CEO of BetterBrand. "By providing publishers and marketers with one simple interface to roll out campaigns across several messaging platforms instantaneously, we allow our customers to easily manage their chat presence and optimize performance, while also increasing engagement among users and boosting monetization opportunities. We are proud of the partnerships we have established with leading chat apps and look forward to working with additional partners in the near future."

BetterBrand is creating partnerships with digital agencies, including NYC-based Block Party, a leading social agency focused on building innovative chat app marketing campaigns.

"We've entered a new era of fragmentation in social media, and brands need to be on major chat apps if they want to keep up with their audience." Said Eytan Oren, CEO of Block Party. "BetterBrand is the first company that allows you to be everywhere you need to be without spreading your resources thin."

About BetterBrand: 

BetterBrand offers all the tools marketers need to establish and maintain a dedicated brand following across the range of fast-growing, mobile-based chat applications. Designed with simplicity and flexibility, the solution provides a selection of engaging and entertaining campaigns that can be quickly and easily customised to fulfill any marketing goal. Using the Company's suite of powerful analysis tools, brands can also benefit from an improved understanding of prevailing market trends and their target audience - knowledge that will help retain long-term consumer loyalty and drive sales. For more information, please visit

Media Contact:
Matthew Krieger
GKPR for BetterBrand

SOURCE BetterBrand