Betterness Expands Seed Round to $3.5 Million to Build Neighborhood Health Networks in Miami

The first network launches at Miami Worldcenter on Nov. 15 with more than 30 local businesses, a free member app and the software those businesses run on.

MIAMI, Nov. 13, 2026 /PRNewswire/ -- Betterness, Inc., which builds neighborhood health networks that connect people with the gyms, studios, clinics, coaches, local brands and health services around them, today announced $1 million in additional seed financing, bringing its seed round to $3.5 million. A private investment group with deep pharmaceutical expertise led the extension. The other investors bring venture capital experience and have built companies in artificial intelligence, healthcare and blockchain.

People train, eat and recover with the businesses in their neighborhood. Their health data sits in separate apps, and those businesses run on separate tools. Most health technology stops at the app or the wearable. Betterness connects the member, the local business and the health services in one network, and Bett-i, the AI inside Betterness, works across all three.

Since its $2.5 million seed round and the launch of Bett-i in April, Betterness has moved its business customers from beta to daily operations. Locations process an average of $500,000 a year in member bookings through Betterness One. Betterness will use the new financing to grow the network one neighborhood at a time, starting with Miami Worldcenter and then Miami Beach.

"The front line of health and wellness is the small business that opens its doors every day," said Demian Bellumio, Co-Founder and Co-CEO of Betterness. "We ran Betterness in beta with exceptional Miami businesses that trusted us to go deep inside their operations and rethink how they run from the ground up. What we built with them runs their businesses today, and now we are accelerating deployment. Betterness connects everyone who helps a person live better, in the real world, not inside an app. Miami is the best city to launch it, and Miami Worldcenter is where it starts."

How the network works

For members, Betterness is a free app. Members track more than 70 sports in the app or on Apple Watch, sync Garmin, Oura and Withings devices, log meals from a photo and order lab tests across the U.S. through Quest Diagnostics and BioReference. Bett-i turns that data into guidance and builds training programs from hundreds of video tutorials for strength, Pilates and yoga. When Betterness introduced Bett-i in April, Men's Fitness asked whether it was "the most ambitious AI health product ever built."

For businesses, Betterness One puts the tools a wellness business uses today in one place. In Grow, free for every business, owners publish a Space in the Betterness app, offer perks, follow their Instagram and post with Bett-i. In Host, staff sell memberships and class packs, take payments, run schedules, bookings and check-in, and put a live heart-rate board on the screen in the room. In Coach, now in beta, coaches keep a training file for every member, and Bett-i adjusts each program for the coach to approve. With Sell, coming soon, businesses will sell products inside the app.

Members decide what each business and coach sees. Bett-i runs on the Betterness Graph, where Betterness connects each member's data, with the member's permission, to the businesses and coaches they choose. Businesses and members choose the GPT or Claude model that fits them, or connect their own AI tools through the Model Context Protocol (MCP). Betterness is a HIPAA-compliant platform with strict data controls. Any health and wellness business can start free with Grow at betterness.one.

"A studio or clinic can run its entire operation on Betterness One," said Ari Katz, Co-Founder and Co-CEO of Betterness. "Its members decide what to share, under strict data controls, and the business uses that to personalize classes, programs and offers in a way traditional wellness business software never could."

Why Miami Worldcenter first

At full build-out, Miami Worldcenter is planned for up to 40,000 residents in and around it. Its weekly Night Market draws more than 60 vendors. Many are small wellness businesses. Betterness built the Worldcenter Perks program with more than 30 businesses in the district and nearby. Wynwood Padel Club offers members 20% off court bookings. SWEAT440 takes part through its Brickell and Midtown studios.

Betterness launches the network at the Miami Worldcenter Wellness Series: Feeling ALIVE on Sunday, Nov. 15, from 9 a.m. to 1 p.m. More than 600 people have registered. Readers can download the free Betterness app for iPhone or Android and join the Miami Worldcenter Space today. What Betterness builds at Worldcenter becomes the model for its next neighborhoods and for other cities in the U.S. and abroad.

What comes next

Betterness will add telemedicine with licensed clinicians, prescriptions filled by licensed U.S. pharmacies when a clinician prescribes them, and a curated supplement line. Members will reach these services through the local businesses they use, and those businesses need no clinical network or pharmacy of their own.

Better Health. Better Life. Together.

About Betterness

Betterness is a Miami-based health technology company building neighborhood health and wellness networks. Betterness brings a member's workouts, sleep, nutrition and lab results into one free app, with Bett-i, the AI inside Betterness. With Betterness One, gyms, studios, clinics, coaches and local brands grow, host and coach, with selling coming soon. Learn more at betterness.ai and betterness.one. Betterness provides wellness information, not medical advice.

About Miami Worldcenter

Miami Worldcenter is a new $6 billion mixed-use destination in the heart of Downtown Miami. As one of the largest private urban real estate developments underway in the United States, the project occupies 27 acres spanning ten city blocks and offers world-class retail, hospitality, commercial and residential uses. Several phases of the project have already been completed and occupied, including three residential towers, a significant portion of the retail component, and a citizenM hotel.

Miami Worldcenter Associates serves as the master developer for the overall mixed-use development, led by Managing Partners Art Falcone and Nitin Motwani, in partnership with CIM Group, a community-focused real estate and infrastructure owner, operator, lender and developer. Together they have assembled a best-in-class development team that is currently transforming the urban core of Miami into one of the country's largest mixed-use destinations. Learn more at www.miamiworldcenter.com.

Media contact: José Molla, CMO • [email protected]

SOURCE Betterness, Inc.