Betty White Brings Retirement Wit and Wisdom to The Lifeline Program
LOS ANGELES, Oct. 22, 2014 /PRNewswire/ -- The incomparable Betty White has done much to significantly improve contemporary American attitudes about aging. Her indomitable spirit underscores how our golden years can and should be the time of our lives. And her saucy humor reminds us to always enjoy the ride.
One prime example of her impact over the last decade has been in helping spread the word about a practical tool that has given thousands of older Americans an opportunity to have more financial freedom in their golden years. The busy nonagenarian recently videotaped a just-released online campaign for The Lifeline Program, promoting how unwanted life insurance policies can be redeemed to give them money now to live more fully and stress-free. One of her recent videos for The Lifeline Program went viral, her award-winning version of the dance house song I'm Still Hot with Luciana in 2012 as a fundraiser for the Greater Los Angeles Zoo Association.
Life settlements have come of age over the last 25 years since The Lifeline Program CEO Wm. Scott Page founded the industry. Amid news that more than one third of Americans having saved nothing for old age, this option has become increasingly popular and needed as an effective strategy of sound financial planning. Given that many seniors are living longer than they originally expected, a life settlement enables them to free up an asset and use money now during a longer than planned retirement.
The new Betty White videos reach out to financial professionals to address some of the newest trends in life settlements, such as a hybrid structure called "retained life benefits" that allows eligible seniors to sell a life insurance policy but still keep a portion of the death benefit for their loved ones. The company has also launched a new system to provide for annual policy evaluations.
"Everyone loves Betty White, and retirees and financial advisors respect and trust her," stated Stephen E. Terrell, senior vice president of market development and branding for The Lifeline Program. "Over the past 10, fun years of working with her, she has helped us immeasurably to better communicate the life-changing benefits of life settlements. She has been a dream come true for our company and the industry as a whole."
Founded in 1989, The Lifeline Program actively educates and partners with insurance agencies, estate planners, financial planners, estate trustees and broker-dealers to establish life settlement business lines. For more information on The Life-Changing Solution offered through life settlements, contact Stephen E. Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com.
Editor's Note: HD versions of the videos are available. Embed code for new campaign: <iframe width="560" height="315" src="//www.youtube.com/embed/SISLoJtmpCg" frameborder="0" allowfullscreen></iframe>
Photo - http://photos.prnewswire.com/prnh/20141022/153766
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SOURCE The Lifeline Program
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