ATLANTA, Jan. 24, 2012 /PRNewswire/ -- Betty White's much-talked-about rap music video is closing in on the one million view milestone. The recent surge of "I'm Still Hot" by Luciana featuring Betty White coincides with the celebration of her 90th birthday.
In late 2011, life settlement leader The Lifeline Program released the cheeky music video featuring White rapping on Luciana's Billboard No.1 Dance Club track, along with bodybuilders, cheesecake, break-dancing and a boa constrictor.
The video has recently been tapped by a variety of media outlets looking back and highlighting Betty White's rich and illustrious career.
The Lifeline Program hopes America's most trusted celebrity's bold dance moves and catchy rhymes will reach out to social media savvy boomer consumers. The 75 million Americans born between 1946 and 1964 constitute a sizable demographic, soon approaching retirement age with infamously lower retirement savings than previous generations. White has been a company spokesperson since 2005.
The Lifeline Program is a life settlement company based in Atlanta, Ga., and is a division of Wm. Page and Associates, Inc. Founded in 1989, The Lifeline program offers life settlements and financial planning options to retirees. The company partners with insurance agents, broker dealers and financial planners to establish life settlement business lines.
SOURCE The Lifeline Program