BEYOND YOGA ARRIVES IN NEW YORK CITY WITH IMMERSIVE RETAIL AND COMMUNITY EXPERIENCES ROOTED IN MOVEMENT, WELL-BEING, AND CONNECTION

New pop-up shop brings local movement classes and the East Coast debut of Seek Beyond: Open Air, a community walk, run, and concert at Edge NYC headlined by Natasha Bedingfield.

NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Beyond Yoga is deepening its presence in New York City with the opening of an immersive pop-up shop in Manhattan's Flatiron District. Open through early January 2027, the 2,300-square-foot destination represents the brand's most significant retail and community presence in the city to date, offering New Yorkers a new way to shop Beyond Yoga's latest collections, discover exclusive NYC merchandise, and experience the brand through locally inspired programming.

As one of Beyond Yoga's largest e-commerce markets, New York has long been home to a highly engaged customer community. Building on the success of its week-long Club Beyond experience in 2024, the new pop-up brings the brand closer to its New York community through a dedicated physical retail presence. Located at 108 Fifth Avenue at 16th Street, the space invites visitors to explore Beyond Yoga's expanding product assortment while taking part in movement, wellness, and community experiences.

Designed to evolve throughout the fall and holiday seasons, the pop-up will offer a rotating lineup of products, exclusive merchandise, and special experiences, including:

• The Latest Beyond Yoga Collections: Shoppers will have access to the brand's latest women's and men's collections across active, lifestyle, and performance, including glowzone™, its all-new high-impact performance line and most significant technical innovation to date as well as new seasonal outerwear and fleece.
• Exclusive NYC Merchandise: A curated assortment created specifically for the pop-up offers shoppers a new expression of Beyond Yoga inspired by the city's energy, optimism, and spirit. The limited-edition styles will be available only at the New York location while supplies last.
• Club Beyond Comes to Flatiron: Complementing the retail experience, the brand will host weekend movement classes led by a lineup of leading New York fitness instructors and studios, including Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody founder Katia Pryce, Stakt, and Makena Diehl. Classes will take place Saturdays and Sundays from September 19 through October 11.
• Grand Opening Weekend: Guests can celebrate the opening with complimentary coffee from a Beyond Yoga cart along Fifth Avenue. Those who purchase glowzone™ leggings will also receive a complimentary three-month SotoMethod digital membership, extending the movement experience beyond the store.

"New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga," said Nancy Green, Chief Executive Officer of Beyond Yoga. "This pop-up allows our New York customers to experience the breadth of the brand in person, from discovering our latest collections and innovations to connecting with us through locally relevant experiences. We're excited to build on the relationship we've established with this community online and create a more personal, localized expression of Beyond Yoga in one of our most important markets."

The New York expansion will extend beyond the pop-up with the first East Coast edition of Seek Beyond: Open Air on October 17th. The experience will begin at the pop-up, where guests will enjoy a community walk or run along the West Side Highway before arriving at Edge NYC, the highest indoor and outdoor observation deck and immersive experience in New York City. More than 1,100 feet above Manhattan with sweeping 360-degree skyline views, the destination will provide a dramatic backdrop for a day centered on movement, music and connection, culminating in a special live performance headlined by Natasha Bedingfield. Limited tickets will be available for early access on September 21, with general admission opening on September 22.

Beyond Yoga's expanded presence in New York comes as the brand continues to build momentum across product categories, retail, and community. The brand delivered consecutive double-digit growth for this first half of 2026, compared to last year, on both a reported and organic basis. Beyond Yoga also recently opened stores in Manhattan Beach, California, and Scottsdale, Arizona, with additional locations planned for Denver, Colorado, and San Clemente, California, later this year. Together, the brand's growing retail footprint and digital presence, supported by community programming, reflect its broader strategy to bring the Beyond Yoga lifestyle to new consumers and markets through product, personalized shopping experiences, and meaningful connection.

The Beyond Yoga New York City Pop-Up is located at 108 Fifth Avenue, New York, NY 10011. It will be open Monday through Saturday from 10:00 a.m. to 8:00 p.m. and Sunday from 11:00 a.m. to 7:00 p.m. through January 2027. Follow @beyondyoga on social media and visit beyondyoga.com for the latest programming, class registration, and event updates.

ABOUT BEYOND YOGA
Headquartered in Los Angeles, Beyond Yoga is a premium active lifestyle brand, female-founded, LA-born and bred. Founded in 2005 and grounded in the value of body positivity, Beyond Yoga creates clothing from luxuriously soft, easy-to-care-for fabrics in styles that serve a broad range of workouts and activities. The brand has over 1,218 wholesale accounts across the U.S. and international markets and continues to strengthen its market presence through an expanding brick-and-mortar footprint nationwide. Its strong fan base is fueled by enthusiasts of its signature Spacedye fabric and lifestyle essentials, including outerwear, lifestyle pants, fleece, and beyond. Beyond Yoga seeks to inspire growth in mind, body, and in connection with community. In September 2021, we joined Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga benefits from our relationship with LS&Co.'s global capabilities. For more information, go to beyondyoga.com.

SOURCE Beyond Yoga