BEYOND YOGA BRINGS SEEK BEYOND: OPEN AIR TO NYC, CELEBRATING JOY, MOVEMENT AND COMMUNITY WITH NATASHA BEDINGFIELD

Set above the Manhattan skyline, the experience brought music and community together, marking the latest chapter in Beyond Yoga's growth journey.

NEW YORK, Oct. 19, 2026 /PRNewswire/ -- Beyond Yoga took its Seek Beyond: Open Air experience to new heights on Saturday, October 17th, celebrating its New York City debut with a live performance by multi-Platinum and GRAMMY-nominated singer-songwriter Natasha Bedingfield at Edge NYC, the highest indoor and outdoor observation deck in the Western Hemisphere. Starting at the new Beyond Yoga pop-up shop in Flatiron, hundreds of people gathered for a community run and walk along the West Side Highway to Edge NYC for an intimate concert over 1,100 feet above Manhattan, bringing the brand's signature spirit of joy and connection to life.

The morning culminated in an electric performance by Bedingfield, whose music continues to connect with new audiences, from the renewed popularity of "Unwritten" to her newly released single "Dot Dot Dot." Wearing Beyond Yoga alongside her band, Bedingfield brought her signature energy and optimism to Open Air, closing the morning on a high note.

"Open Air is all about creating that lightning-in-a-bottle moment where joy and optimism come to life. We wanted to bottle up the magic of New York's electric energy, the optimism of Natasha's music and, most importantly, the collective energy of our Beyond Yoga community coming together," said Katie Babineau, Chief Marketing Officer at Beyond Yoga. "We chose Edge NYC for its spectacular setting, giving this celebration a stage as unforgettable as the city itself. It's a chance to touch grass, connect with one another, and celebrate showing up, moving forward, and choosing progress over perfection. That collective spirit is the magic of Seek Beyond and what Beyond Yoga is all about."

The experience began at Beyond Yoga's newly opened Flatiron pop-up shop, where guests gathered for runs led by entertainment personality and entrepreneur Tayshia Adams and Lunge Run Club, and a walk led by City Girls Who Walk. Participants made their way through Manhattan before gathering for an opening DJ set by Mei Kwok, brunch, custom cocktails, and non-alcoholic refreshments from NYC favorite Edith's. Guests could also shop the Seek Beyond: Open Air Collection.

"I love that Beyond Yoga encourages people to try something new and move their bodies in whatever way feels good to them, without any pressure to do it a certain way," said Natasha Bedingfield. "That freedom really resonates with me. Getting to perform for everyone felt like such a special way to share that sense of energy and connection."

The New York experience followed the Spring 2026 edition of Seek Beyond: Open Air in Los Angeles, which paired a guided hike at Franklin Canyon Park with a DJ set by SOFI TUKKER. Part of the brand's broader Seek Beyond platform, the series brings people together through movement and music, with each experience shaped by its local setting and community.

Open Air marked the latest chapter in a significant New York moment for Beyond Yoga, following the September opening of its immersive Flatiron pop-up shop, the brand's most significant retail and community presence in New York City located at 108 5th Avenue. With the pop-up shop open through January 2027 and an expanding calendar of Club Beyond programming, Beyond Yoga is creating more opportunities for people to experience the brand in the city and evolving its relationship with consumers through participation, community, and culture.

ABOUT BEYOND YOGA
Headquartered in Los Angeles, Beyond Yoga is a premium active lifestyle brand, female-founded, LA-born and bred. Founded in 2005 and grounded in the value of body positivity, Beyond Yoga creates clothing from luxuriously soft, easy-to-care-for fabrics in styles that serve a broad range of workouts and activities. The brand has over 1,218 wholesale accounts across the U.S. and international markets and continues to strengthen its market presence through an expanding brick-and-mortar footprint nationwide. Its strong fan base is fueled by enthusiasts of its signature Spacedye fabric and lifestyle essentials, including outerwear, lifestyle pants, fleece, and beyond. Beyond Yoga seeks to inspire growth in mind, body, and in connection with community. In September 2021, we joined Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga benefits from our relationship with LS&Co.'s global capabilities. For more information, go to beyondyoga.com.

SOURCE Beyond Yoga