BFFs Have All the Fun (LOL) at

Parents can help tweens showcase their BFF spirit through sweepstakes

Nov 21, 2012, 08:30 ET from FashionPlaytes

BEVERLY, Mass., Nov. 21, 2012 /PRNewswire/ -- Is there anything more important in a tween's life than her family, her pet, and her BFF? Best friends share secrets, borrow clothes, match outfits, listen to the same music and enjoy the same activities. FashionPlaytes  (, the first girl-driven fashion and style destination, is giving parents the opportunity to win a shopping spree for their FPgirl ( and her best friend in the company's first BFF Sweepstakes.


Winning is always fun, but winning a shopping spree (in the form of two $250 Visa Gift Cards) that your FPgirl can use alongside her best friend is even better. Entry forms for the BFF Sweepstakes are available on Facebook and on the FashionPlaytes website. The Sweepstakes entries must come from adults (18 and up), so get parents, grandparents, aunts, uncles and older cousins on board and enter today – each Facebook share generates an additional entry! Watch your in-box: Winners will be announced December 21.

While only adults can enter the Sweepstakes, FPgirls can get in on the best friends fun with a special BFF Design Contest.  FPgirls can use their creativity and sense of style to create a design that shows the world their BFF spirit. The contest ends November 30. FPgirls will vote on the designs on, and winners will be selected on December 8.

"Each of us has special memories with our best friends that we treasure," said Sarah McIlroy, founder and CEO of "FPgirl allows tweens to express their own sense of style and creativity by giving them the opportunity to design the very clothing they wear. Through our BFF Sweepstakes and BFF Design Contest, we're allowing parents and their FPgirls to embrace the spirit of BFFs."

BFFs can also shop for gifts for girls in FPgirl's new Gift Shop, with items including Designer Must-Haves, Things That Sparkle, BFF Gifts Under $10, Accessories, Stocking Stuffers and Holiday Fashion. is offering special deals for shoppers on November 23 (Black Friday) and November 26 (Cyber Monday). On November 23, shoppers will receive free shipping, plus a $25 Free Egift Card for every $50 spent using Code FF2012. On November 26, shoppers will receive 25 percent off merchandise storewide, plus a $25 Egift Card for every $50 spent using code CM2012.

About FashionPlaytes:
FashionPlaytes is building a game-changing experience for the apparel world – the first ecommerce experience specifically for the next generation consumer, the digital girl.  Redefining the "e" in ecommerce with its engagement-driven commerce model, FashionPlaytes fuses content, commerce and community to create a girl-driven fashion & style destination. FashionPlaytes is funded by a number of top-tier investors, including Fairhaven Capital, New Atlantic Ventures, Launch Capital and Golden Seeds

SOURCE FashionPlaytes