PHILADELPHIA, May 4, 2020 /PRNewswire/ -- BHLDN, Anthropologie's wedding brand, will host a giveaway of 100 gowns to brides making a difference in their communities amidst the global COVID-19 pandemic. During the "Brides Save Lives Giveaway," 100 brides-to-be will win a BHLDN gown of their choice.
Allison, ICU occupational therapist & Noor, pulmonary critical care doctor in PA | “Their wedding was scheduled for 4/17 --instead, they had hospital coworkers sign their marriage license.”
Belle, medical-surgical nurse & BHLDN bride-to-be in Chicago | “Working on the front lines of the pandemic has shown me the world’s beautiful kindness that’s sometimes lost during our hectic lives.”
Brinley, bride-to-be & RN from Lancaster, PA | “My role involves much more than taking vitals & administering medication…I provide comfort to those who are sick, lonely & sometimes hopeless.”
Julie, labor & delivery nurse & bride-to-be in Boston | “She has the task of swabbing all expectant mothers for the virus, potentially changing their first few weeks of bonding with their new baby.”
Molly, nurse & BHLDN bride-to-be in Orange County, CA | “I’m currently on the front lines on COVID-specific units in my hospital & working nights.”
Sarah, BHLDN bride-to-be & pediatric oncology nurse in Seattle | “I’m SO passionate about my patients & their families & am continuing to support them & other nurses through this scary time.”
The giveaway is open to brides in any of the countless roles supporting our communities during this challenging time, including first responders, caregivers, healthcare providers, workers at local businesses, and those caring for children or family members.
"The BHLDN team is in awe of the passion and commitment of all essential workers, especially our brides," says Lori Conley, BHLDN General Merchandise Manager. "When they should be enjoying their engagements and planning their special days, they are instead managing the stress of uncertainty and giving of themselves to ensure that our communities are safe. 'Brides Save Lives' is a way for us to give back for their bravery and service, spread some BHLDN magic, and celebrate the fact that love does, indeed, conquer all."
Minted Weddings is also teaming up with BHLDN for the giveaway. Each of the 100 gown winners will receive $250 towards the online purchase of wedding stationery.
As COVID-19 impacts brides everywhere, BHLDN is finding new ways to connect with customers beyond their 21 store locations. The brand just launched virtual appointments, allowing brides to shop one-on-one via live Zoom call with BHLDN stylists. Brides also can contact online stylists via email for guidance. Recently, BHLDN's Fall 2020 gowns launched on-site for pre-order. With curated collections of gowns, bridesmaid dresses, party looks, accessories and more, BHLDN caters to the bride in search of unusually beautiful things. Learn more at bhldn.com.
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