Bi-Lo Holdings To Rebanner Sweetbay And Reid's Stores; Harveys Banner To Continue

JACKSONVILLE, Fla., Oct. 8, 2013 /PRNewswire/ -- Bi-Lo Holdings, LLC ("Bi-Lo Holdings"), parent company of BI-LO and Winn-Dixie supermarket chains, today announced its intent to continue the Harveys banner name and retire the Sweetbay and Reid's banner names following the close of its transaction with Delhaize Group (Euronext Brussels: DELB –NYSE: DEG) ("Delhaize"), parent company of Sweetbay, Harveys and Reid's supermarket chains.

"Sweetbay, Harveys and Reid's have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," said Randall Onstead, president and CEO of Bi-Lo Holdings. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."

Upon the close of the transaction, Sweetbay stores will convert to the Winn-Dixie banner and Reid's stores will convert to the BI-LO banner. Pending regulatory review, Bi-Lo Holdings intends to retain all store-level associates within the stores being acquired and operated.

The majority of Harveys stores will remain branded as they are today, though a few Harveys stores may convert to the Winn-Dixie or BI-LO banner or vice versa. Conversion of the banner names is anticipated to begin in the first quarter of 2014.

The transitioning of Sweetbay and Reid's stores to Winn-Dixie and BI-LO banners respectively is to reduce overlapping footprints. There is little overlap between BI-LO, Winn-Dixie and Harveys stores. Through this transaction, we will be able to provide our great products at a great value to a broader base of customers.

In May 2013, Bi-Lo Holdings and Delhaize entered into a definitive agreement under which Bi-Lo Holdings will acquire substantially all of the stores in the Sweetbay, Harveys and Reid's supermarket chains from Delhaize. The transaction is anticipated to close in the first quarter of 2014 and is subject to the satisfaction of customary closing conditions, including expiration of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. Until the transaction is complete, Sweetbay, Harveys and Reid's will continue to operate independently from Bi-Lo Holdings and its subsidiaries.

About Bi-Lo Holdings

Bi-Lo Holdings, LLC, the parent company of BI-LO and Winn-Dixie grocery stores, is the ninth-largest conventional supermarket chain in the United States based on net sales. The company employs nearly 60,000 associates who serve customers in 686 grocery stores and 482 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com and www.winn-dixie.com.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will," "could," "may," "plan," "potential," "likely," "goal," "target," "objective," "outlook," "seek" and similar expressions identify forward-looking statements, which generally are not historical in nature.

Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected.  For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

Contact:
Brian Wright
Vice President, Communications & Community
904-370-6104
[email protected]

SOURCE Bi-Lo Holdings, LLC