BIA/Kelsey Adds Market-Level Online Advertising Revenues to MEDIA Access Pro™

CHANTILLY, Va., April 14, 2011 /PRNewswire/ -- BIA/Kelsey, adviser to companies in the local media industry, has made significant enhancements to its MEDIA Access Pro™ data and analytical software service to include online revenue dollars on a market-by-market basis from broadcast stations and newspapers. The inclusion and accuracy of this type of data in Version 4.6 is critical as traditional media increases its online and digital activities to grow revenues. MAPro was also enhanced with ZIP code search functionality and new data to assist clients in analyzing and evaluating different aspects of the broadcast media industry.

"As interactive initiatives become even more important to the economic health of media organizations, it is imperative to have a trusted resource that gets its data from the organizations themselves and then reports and forecasts based on accurate information," said Tom Buono, chief executive officer, BIA/Kelsey. "The addition of our market-level online revenues to MAPro enables users to make informed decisions based on a current and detailed picture of what is happening and where the trends are headed – information that is critical for business intelligence and competitive positioning."

MAPro is the only industry service that provides market-level online advertising revenue estimates supplied directly from broadcasters and others in the market. For more than 25 years, BIA/Kelsey has drawn upon its unique access to stations, ownership groups and industry resources to report the most accurate market numbers through MAPro and its "Investing In" financial guide series.

Other enhancements to MAPro Version 4.6 include the ability to search by ZIP code. This functionality makes it easier for users to search for stations, locate translators and analyze local areas more thoroughly. The program also now includes a new "Transaction" tab to provide information on FCC activities. Data supplied includes the transaction's proposed date, FCC grant date and consummation date.

Version 4.6 includes additional fields for different types of employees found in media organizations such as Internet/Digital Director, Program Director, Chief Engineer, General Sales Manager, Promotions Director and Traffic Director. The program has also been enhanced with new saved search reports to make it easier for users to analyze and evaluate different aspects of the media industry in a streamlined manner.

MEDIA Access Pro™

Relied upon by the nation's top media companies, investment and lending institutions and government regulatory agencies, MEDIA Access Pro offers more than 1,200 fields of data on more than 30,000 broadcast and newspaper organizations in the United States, Canada and Mexico. For radio there are detailed views of digital radio information, Arbitron's Portable People Meter™, estimated revenues through 2015 for over-the-air and online and interactive, owners and market information, transaction details, demographics, ratings, multi-level contact information, stations licensed to air HD Radio programming, and competitive overviews of local radio markets. More information about MAPro can be found on the BIA/Kelsey website at http://www.biakelsey.com/Research-and-Forecasts/Media-Access-Pro/. A MAPro screen shot image is available at www.biakelsey.com/images/MAPro46onlinerevs.gif.

A demonstration of the new MAPro v4.6 features can be scheduled by calling (800) 331-5086 or emailing [email protected].

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.biakelsey.com, the company's Local Media Watch blog and on Twitter at http://twitter.com/BIAKelsey.

SOURCE BIA/Kelsey