BIA/Kelsey Forecasts Local Search Advertising Revenues to Reach $8.2 Billion by 2015

CHANTILLY, Va., May 18, 2011 /PRNewswire/ -- BIA/Kelsey, adviser to companies in the local media space, forecasts local search advertising revenues to increase from $5.1 billion in 2010 to $8.2 billion by 2015, representing a compound annual growth rate (CAGR) of 10 percent. Driving this growth in ad revenues is a continuing increase in local search activity. By 2015, the firm expects 30 percent of search volume will be local in nature.

"Local search ad revenues hit an all-time high last year, driven primarily by better product integration across search engines, especially Google," said Matt Booth, senior vice president and program director of BIA/Kelsey's Interactive Local Media practice. "Revenues will continue to grow as better targeting, increased mobile usage and improving integration drive up local search activity."

The outlook for interactive local media is part of BIA/Kelsey's U.S. Local Media Annual Forecast (2010-2015). In addition to local search, the interactive local media forecast covers the overall search market; display and local display advertising; and email, reputation and presence management.

The complete forecast is available to clients of BIA/Kelsey's Interactive Local Media advisory service, which provides research, analysis and evaluation of quantitative and qualitative data as they relate to the locally focused digital media and advertising marketplace. To learn more about the Interactive Local Media advisory service, visit http://www.biakelsey.com/Advisory-Services/Interactive-Local-Media, or contact Steve Passwaiter at (703) 802-2973 or [email protected].

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).

SOURCE BIA/Kelsey