BIA/Kelsey's 'Directional Media Strategies 2010' to Focus on Small-Business Advertisers and the Shift to Performance-Centric Solutions

CHANTILLY, Va., July 21 /PRNewswire/ -- BIA/Kelsey today announced the initial speaker lineup for Directional Media Strategies 2010 (DMS '10: Yellow Pages and Beyond) (www.kelseygroup.com/DMS2010), its 31st conference covering the future of the local search and Yellow Pages industry. DMS '10 takes place Sept. 14-16 in Dallas. The agenda features more than 50 senior executives from across the global industry, including eight influential headliners: Bruce Cotterill, chief executive officer, Yellow Pages Group (New Zealand); Perry Evans, founder and CEO, Closely; Howard Lerman, chairman, cofounder and CEO, Yext; Lem Lloyd, vice president, Yahoo Channel Sales; Stephane Marceau, chief marketing officer, Yellow Pages Group (Canada); Tim O'Shaughnessy, CEO and cofounder, LivingSocial; Scott Pomeroy, president and CEO, Local Insight Media; and Ken Ray, vice president and CMO, AT&T Advertising Solutions.

"Today's Yellow Pages industry will bear little resemblance to the industry of five years down the road," said DMS '10 Conference Chairman Charles Laughlin, senior vice president, program director, The Kelsey Report® and managing editor, BIA/Kelsey. "We see this traditional media business transitioning to something that places the SMB's Web site or landing page at the center of a ring of performance-centric media, spanning offline and online formats. DMS '10 will bring together the most influential companies and executives in the global directional media business to share their views on the strategies and tactics that are shaping the future of this industry."

For the second consecutive year, BIA/Kelsey is partnering with the Yellow Pages Association, bringing DMS '10 to the widest and most diverse audience of senior executives from across the global directional media and local search industry. Sessions will drill deeply into the drivers of the Yellow Pages business in the future, with a focus on the building blocks of a diversified operation — mobile Yellow Pages, social media and engagement strategies, SMB marketing solutions, leads-based selling, reputation management platforms and more.  

Conference sponsors include 3L System Group, Acxiom, AgendiZe, Amdocs, AT&T Interactive, Cellcity, Kenshoo Local, Local.com, Localeze, MerchEngines, Telmetrics, Shooger, Universal Business Listing and WebsPlanet. Association partners are Association of Directory Publishers (ADP), Great Outdoor Network (GON), International Classified Media Association (ICMA), NAB Show and Yellow Pages Association (YPA). The conference media partner is YP Talk. For more information on DMS '10, visit www.kelseygroup.com/DMS2010.  

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.bia.com and www.kelseygroup.com. The company's blogs are located at http://blog.bia.com/bia/ and http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.

SOURCE BIA/Kelsey