BIA/Kelsey's ILM:10 Conference to Examine the Drivers of the $9.2 Billion Interactive Local Media Market

ILM:10 program features 50-plus speakers, including keynote by Steven Johnson, chairman and cofounder of and best-selling author of 'Where Good Ideas Come From'

Oct 28, 2010, 13:26 ET from BIA/Kelsey

CHANTILLY, Va., Oct. 28 /PRNewswire/ -- BIA/Kelsey forecasts U.S. interactive local media revenues to grow from $9.2 billion in 2010 to $13.8 billion in 2014, representing a compound annual growth rate of 10.7 percent. This market opportunity is reflected in the firm's upcoming Interactive Local Media 2010 (ILM:10) conference (, which takes place Dec. 7-9 at the Hyatt Regency Santa Clara, in the heart of California's Silicon Valley.

"The interactive advertising market is showing a strong rebound in 2010 from last's year's economic challenges," said ILM:10 Conference Cochairman Matt Booth, senior vice president, program director, Interactive Local Media, BIA/Kelsey. "At ILM:10 we'll explore the local drivers of interactive media and hear from those on the frontlines of local innovation. This is an exciting time for local online media, and we expect a lively exchange of ideas and opinions at this event."

The agenda features more than 50 senior executives from across the local search and interactive media industry, including such headliners as Jim Bankoff, chief executive officer, SB Nation; Matt Idema, vice president, Yahoo Local; Steven Johnson, cofounder and chairman,, and best-selling author of "Where Good Ideas Come From: The Natural History of Innovation"; Ezra Kucharz, president, CBS Local Digital Media; Spencer Rascoff, CEO, Zillow; Jim Sampey, executive VP of operations, Cox Target Media; Jeremy Stoppelman, CEO, Yelp; and Emily White, senior director of local, Facebook.

The conference program will focus on innovative applications of mobile, social and search technologies to local media and advertising. Session highlights include:

  • BIA/Kelsey's Interactive Local Media Status Report and Forecast
  • The Big Money in Local
  • Traditional Media, Revolutionary Thinking
  • SuperForum 1: Mobile Local Media
  • SuperForum 2: Deal-a-Day Offers and Pure Pay-For-Performance
  • The New Local News
  • Pandora: The New World of Local Radio
  • Checking In on Location-Based Services

ILM:10 Preview Webinar

BIA/Kelsey will host a free webinar at 2 p.m. EDT on Wednesday, Nov. 3, titled, "ILM:10 Preview: The Impact of Mobile on Local." BIA/Kelsey analysts Matt Booth, Peter Krasilovsky and Michael Boland will be joined by comScore's director of telecom solutions, Gillian Heltai, who will showcase new research into mobile local usage. For details and online registration go to

ILM:10 conference sponsors include 3L System Group, Acxiom, Agendize, Amdocs, AT&T Interactive, Cellcity, Google, Infogroup, Kenshoo Local,, Local Matters, Localeze, Marchex, MatchCraft, MerchEngines, Mobius, No Problem, Orange Soda,,, WebsPlanet, WillowTree and Yahoo. Association partners are Association of Directory Publishers (ADP), Great Outdoor Network (GON), International Classified Media Association (ICMA), Mobile Marketing Association (MMA), NAB Show, Newspaper Association of America (NAA) and Yellow Pages Association (YPA). Conference media partners are Mashable and

For more information about ILM:10, including the complete agenda, list of speakers and companies attending, visit  

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at and The company's blogs are located at and, and it can be found on Twitter at