BIA/Kelsey's New 'Deals 3D' Conference Spotlights the Future of Daily Deals and Group Buying

CHANTILLY, Va., June 14, 2011 /PRNewswire/ -- The daily deals and group buying space is one of the most talked about segments of local media and marketing today. Facebook, Google and AT&T are among the latest entrants to this rapidly developing marketplace of some 500 players, which include destination sites; credit card companies facilitating online transactions; and white-label providers working with local media providers such as directory companies, newspapers, and radio and television operators. BIA/Kelsey will gather the industry July 18-19 in San Francisco for Deals 3D: The New Local Value Chain (www.biakelsey.com/Deals3D) to look beyond the hype and examine the future of the deals ecosystem.  

"The deals space is so hot right now, yet there are many unanswered questions about it," said Deals 3D Conference Cochairman Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey. "We know it will be big, but what will it look like 18 months from now? Which companies are best positioned to succeed when the crowded marketplace begins sorting out the winners from the wannabes? What role does local search play in the changing nature of finding deals? These are the topics we'll be focused on at Deals 3D."

"Many of the players in the deals space — even major companies like Facebook and Google — have not enjoyed the level of success of market leaders Groupon and LivingSocial," said Jon Sofield, Deals 3D conference cochairman and vice president, business development, The Dealmap. "At Deals 3D we will examine the challenges and opportunities for other deals providers to gain market share."

The Deals 3D agenda features more than 40 of the most innovative local leaders in the daily deals, group buying and flash sales marketplace. Keynote speakers include Gary Kearns, group executive, information services, MasterCard; David Krantz, president and CEO, AT&T Interactive; and Lexi Reese, director, local sales, Facebook.

Other featured speakers include Charles Dyer, director, mobile, local and commerce, Microsoft; Tristan Walker, director, Foursquare; Sam Altman, CEO, Loopt; Andrew Moss, chief strategy officer, BuyWithMe; Evan Tana, vice president, product management, Shopkick; and Loren Bendele, CEO, Savings.com.

Earlier this year, BIA/Kelsey forecast consumer spending on deal-a-day offers to grow from $873 million in 2010 to $3.9 billion in 2015. The conference program will examine this market opportunity with a focus on the industry's top innovators, new entrants and the investment environment. Session highlights include:

• Follow the Money: Payments, Rewards & Redemptions
• The Science and Art of 'Localizing' National Deals
• Adding 'Deals' to a Local Bag of Tricks
• Leveraging the Power of Local Media Promotion
• Deals Act Two: Mobile & Social
• Merchant Services: The 'One and Done' Is Not Enough

About Deals 3D

Deals 3D: The New Local Value Chain is BIA/Kelsey's new conference focused on the rapidly developing daily deals and group buying segment of local media. Deals 3D will look beyond the hype and examine the future of the deals ecosystem. Sponsors include Analog Analytics, AT&T Interactive, The Dealmap MasterCard, Nimble Commerce and Tippr. Media partners include ConferenceGuru.com, Street Fight, TopSEOs.com and Visibility Magazine. For more information about Deals 3D, including the complete agenda, list of speakers and companies attending, visit www.biakelsey.com/Deals3D.    

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey and Facebook (http://www.facebook.com/biakelsey).

SOURCE BIA/Kelsey