SHELTON, Conn., March 4 /PRNewswire/ -- Almost every concert-goer has had the experience of attending a rock concert and seeing BIC lighters aglow throughout the massive crowd signaling appreciation of a particular song or to request an encore. Nowadays it is a mix of cell phone screens and BIC lighters.
"BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple® iPhone®, Apple® iPod touch®, Google Android™ devices, and BlackBerry® Storm™," said Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA. "Users can virtually experience BIC's authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd."
For more information on the BIC Concert Lighter Application, visit http://www.flickyourbic.com/concertLighter.cfm.
BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.
SOURCE BIC Consumer Products USA