Big Data Means Big Money - How IT Drives Profits Not Overhead

FT. LAUDERDALE, Fla., Sept. 23, 2013 /PRNewswire/ -- The South Florida Technology Alliance (SFTA) and the Citrix will host a business technology education program featuring a panel discussion titled, "Big Data Means Big Money, How IT Drives Profits Not Overhead." The panel moderated by Chris Fleck, Vice President of Mobility Solutions, will focus on how leading industry leading experts are translating technology to real business intelligence, customer engagement and revenues. For many progressive companies, IT's role is evolving from an overhead service organization to gaining "a seat at the table" when it comes to using technology to drive revenue.

The event takes place from 5:30 p.m. to 8:30 p.m. on Thursday, September 26, 2013, at Citrix Headquarters, 851 West Cypress Creek Road, Ft. Lauderdale, 33309, with expected sellout crowds including the "Who's Who of Florida Tech ."

Panelists include:

• John Duffy, CEO of 3C Interactive, recently named the" The Most Promising Company in America" by Forbes magazine.
• John Ferber, sold his first company Advertising.com to AOL for $485 Million and holds many of the key patents in e-commerce.
• Zee Aganovic, CEO of HiConversion a leader in Web optimization who sold his last company to Microsoft. Zee also holds a Ph.D. in optimization theory.
• Brian Wood, Director of Business Intelligence at Office Depot. With over $12 Billion in revenue Office Depot also runs one of the world's largest ecommerce sites depending on Business Intelligence and optimization.

Moderator:  Chris Fleck, CITRIX, Vice President of Mobility Solutions

About the South Florida Technology Alliance
The SFTA promotes the growth, success and awareness of the South Florida technology community. Its member roster includes South Florida's leading high-tech, high-growth companies. Through events, networking, programs and education, the SFTA provides south Florida's technology-related companies, academic institutions, and entrepreneurs with an active forum to grow the business of technology. For more information about the SFTA, visit www.SouthFloridaTech.org.

Editor's Note:     Panelists are available for media interviews

MEDIA CONTACTS: SFTA
Linda Gove
[email protected]
954.239.9739
www.southfloridatech.org

SOURCE South Florida Technology Alliance