Big Game, Bigger Savings: ALDI Offers up to 25% off Game Day Must-Haves with Help from Drew Brees

The value leader teams up with the football champion and his wife Brittany to show how easy and affordable it is to feed the family during the Big Game and beyond

BATAVIA, Ill., Jan. 27, 2025 /PRNewswire/ -- ALDI is helping shoppers nationwide tackle their Big Game spreads with its everyday low prices by offering even lower prices ahead of football's biggest matchup.

Customers can score savings on more snacks and apps including wings, spinach dip and pizza for up to 25% off during the "Get a Quarterback" campaign. To bring the winning game plan to life, ALDI has partnered with former quarterback Drew Brees and his wife Brittany to show fans how to enjoy game day and beyond with great food.

"No matter which team fans root for, we can all agree that food is the MVP of the Big Game," said Dave Rinaldo, Chief Operating Officer at ALDI. "With the help of Drew and Brittany, we're showing customers how to feed a crowd without sacrificing time, quality or their budgets. Year-round, shoppers can fill their carts for less through the many actions we take, from displaying products in the boxes they arrive in, to our quarter cart system. Now we're taking savings even further by offering up to a quarter back on game day favorites."

With his professional football days behind him, Drew and wife Brittany play quarterback together at home – where running errands like grocery shopping matter just as much as game-winning drives. Whether it's grabbing snacks for the kids' practices or stocking up for the Big Game, they make sure every move counts.

"These days, my focus is solely teamwork at home," said Drew. "But when I was playing, every decision mattered - and ALDI runs the same way. Their unmatched efficiency means shoppers always get the best value, and that's why we trust ALDI for our family's groceries."

"For our own Big Game watch party, we'll grab all our favorites like pizza and hot wings at ALDI," added Brittany. "They have the quality products we want without the need to go from store to store or choose between an overwhelming number of options. We can get in and out and on with our day."

These "Get a Quarterback" price reductions are available in-store and via curbside pickup and delivery through Feb. 9. So, whether you're in it for the love of football, the halftime show or the commercials, fans are sure to be well fed without emptying their wallets.

Items included in the campaign will feature a "Get a Quarterback" shelf label in store. See below for a sampling of products:

*Product prices and availability may vary by location.

About ALDI U.S.
ALDI is America's fastest-growing retailer, serving millions of customers across the country each month. Our disciplined approach to operating with simplicity and efficiency gives our customers great products at the lowest prices of any national grocery store.* ALDI strives to have a positive impact on its customers, employees and communities by being socially and environmentally responsible, earning ALDI recognition as a leading grocer in sustainability.** In addition to helping protect the planet, ALDI helps customers save time and money through convenient shopping options via in-store, curbside pickup or delivery at shop.aldi.us. For more information about ALDI, visit aldi.us.

*According to the 2025 ALDI Price Leadership Report. 
**According to Progressive Grocer's 2023 and 2024 Top 10 Most Sustainable Grocers list. 

SOURCE ALDI