Big Game Brands Sweetens the Pot With New Frozen-Yogurt-and-Float Concept

ATLANTA, June 10, 2011 /PRNewswire/ -- Big Game Brands, formally Raving Brands, is thrilled to announce the newest addition to its family: Cowlicks Yogurt and Floats. The self-service frozen-yogurt-and-float concept features a variety of frozen yogurt flavors, toppings and fountain sodas to offer countless customizable combinations. Cowlicks Yogurt and Floats joins a diverse portfolio of concepts, including Monkey Joe's Parties and Play, The Original Italian Pie and The Flying Biscuit.

Located in the upscale Vinings neighborhood, Cowlicks Yogurt and Floats offers something more – a fun, healthful way to enjoy after-dinner treats and between-meal snacks. In addition to 10 frozen yogurt flavors and 28 premium toppings, Cowlicks Yogurt and Floats allows guests to transform any cup of frozen yogurt into a float. The concept offers a bright interior, hands-on experience and a fun alternative to tradition, making it a perfect choice for the entire family.

"After launching concepts such as Moe's Southwest Grill, Monkey Joe's and Planet Smoothie, we understand what it takes to be successful in an ever-changing environment," said Daryl Dollinger, president of Big Game Brands. "Cowlicks Yogurt and Floats continues our reach into the specialty dessert market by offering quality dessert items at an affordable price, and we are enthusiastic about the potential for growth and the opportunity to take the brand to the next level."

To build momentum, Big Game Brands has brought on Josh Solomon to lead the flagship Vinings location. The company looks forward to the fresh perspective and energy Solomon brings to the business.

Cowlicks Yogurt and Floats is located at 2460 Cumberland Parkway, Atlanta, GA 30339. The new store in Dunwoody will be located at 1100 Hammond Drive, Dunwoody, GA 30328 and is scheduled to open in Summer 2011. Big Game Brands also looks forward to growing its business through additional forthcoming franchise opportunities.

About Cowlicks Yogurt and Floats

Cowlicks Yogurt and Floats is a self-service frozen-yogurt-and-float concept featuring 10 seasonal flavors, 28 premium toppings and an array of fountain soft drinks, offering countless customizable sundae and float creations. The concept offers a kid-friendly experience, an engaging ambiance and a more healthful alternative to favorite family pastimes. For more information about Cowlicks Yogurt and Floats, visit www.cowlicksyogurtandfloats.com.

SOURCE Cowlicks Yogurt and Floats