Bigger than Texas - Houston Gourmands get a Taste of Australia at Rice Epicurean Markets
HOUSTON, Jan. 18, 2011 /PRNewswire/ -- Houston shoppers are about to discover that there is a whole lot more to Australian cuisine than beer and shrimp on the BBQ.
The Australian Made Australian Grown (AMAG) campaign in conjunction with Rice Epicurean Markets will showcase some of Australia's finest gourmet foods and wines from January 26 through March 1 as part of the national G'Day USA Australia Week 2011 country showcase, the largest of its kind in the US.
"We think our customers will be pleasantly surprised by the depth and quality of the products we're bringing in for this promotion," says Scott Silverman, Vice President of Specialty Foods at Rice Epicurean Markets. "From ultra-premium coffee and award-winning cheeses, to Australian lamb and world-class olive oils, these products represent some of Australia's best exports."
Rice's customers will find AMAG's kangaroo symbol, a identifier of genuine Australian products, on over 100 foods throughout the Houston retailer's five stores including chef favorite Murray River pink salt, Brookfarm macadamia muesli, snacks and oils, Something Good allergen-free baking mixes, and Tucker's Natural savory and dessert gourmet crackers.
"The AMAG logo is a registered mark so shoppers can be reassured that when they see the logo they're buying products that reflect Australia's clean environment and very high food safety standards," says Ian Harrison, AMAG's Chief Executive. "All these products are world-class foods coming out of a country better known for its beaches than its cheeses," he adds.
Australia's multicultural cuisine uses quality ingredients, simply prepared. Indian-flavored Majan's Bhuja snack mix, No Worries Natural Foods mountain bread, Robin Foods native flavored sauces, Punch coffee, and Madura tea reflect this food philosophy.
Cheeses from King Island Dairy, Yarra Valley Dairy, Moondarra, Murray Bridge, Mil Lel parmesan and the Tasmanian Heritage Range have won multiple awards around the globe and can be paired with Valley Produce Company's fruit pastes and Arnott's or Waterwheel crackers. Wines from Australia's best vineyards including Saint Hallett Wines and Penfolds, are well matched with grass fed lamb and beef promoted by Meat and Livestock Australia.
Australia has a burgeoning olive oil industry, Pinnaroo Hill and Yellingbo are excellent examples of the premium oils produced there. Shoppers with a healthy sweet tooth have numerous choices with Wallaby Bars, Byron Bay Cookie Co. cookies, Carman's muesli bars, Darrell Lea licorice and R Stephens Organic Tasmanian Leatherwood Honey.
"It's important for us to keep our customers interested and engaged, working with the Australian Made campaign to bring together the best food and wines Australia has to offer is a great way to do that," says Silverman.
About Australian Made Australian Grown http://www.aussiemade.us or http://www.australianmade.com
AMAG is a not-for-profit organization that promotes the use of the iconic green and gold kangaroo logo on Australian made or grown products. All goods promoted in association with the trademark meet compliance criteria set out in a Code of Practice. Established in 1986, the Australian Made logo is recognized and respected around the globe and now appears on over 10,000 products, sold in over 50 countries.
About G'Day USA
Growing from its inception in 2004 and celebrating its eighth year, G'DAY USA Australia Week is an annual program designed to showcase Australian business capabilities in the USA - Australia's largest trading and investment partner.
The 2011 G'Day USA 14-day program brings new business, art, education and tourism events to eight cities (Los Angeles, San Diego, San Francisco, Sacramento, Denver, Houston, Boston and New York) with the goal of strengthening bilateral collaboration and realizing new business opportunities.
About Rice Epicurean Markets
Founded in 1937, Rice Epicurean Markets is the oldest family-owned supermarket chain in Houston. Each of the five locations are merchandised to be in tune with its particular neighborhood and feature high quality gourmet products, personalized service and exclusive lines like Logan Farms Honey Glazed Ham™, See's Candy and Killer Brownies®. Rice Epicurean Markets can be found in River Oaks, West University/Med Center area, Tanglewood, Briargrove, Memorial and online at http://www.RiceEpicurean.com where customers can shop for groceries and have their orders delivered to their home or office or made available for pick-up at one of the stores.
SOURCE Rice Epicurean Markets
Share this article