Biggest Stock Video Company in the World Sees Growth of 4K Video Surge
Pond5 data shows 10x growth in 4K video uploads since 2014.
Jun 30, 2015, 11:00 ET
NEW YORK, June 30, 2015 /PRNewswire/ -- According to Pond5, the world's largest marketplace for royalty-free video footage, 4K resolution video is finally having its day.
As 2015 passes the midway point, 4K televisions, cameras, and computer monitors are filling shelves, with lower prices than ever.
Pond5 analysts looked at more than three years of internal data from the company's network of 40,000 contributing artists to find out if uploads of 4K video clips have increased in tandem.
The answer? After two years of sluggish growth, 4K uploads surged in 2014 and into this year. Analysts found that since the first quarter of 2014, Pond5 has seen a near 10x increase in the number of 4K video uploads.
Because of the growing popularity of drones, a significant portion of these clips consist of 4K aerial footage, which has grown swiftly along with overall 4K uploads. Aerial 4K uploads increased by a multiple of five since the first quarter of 2014.
"At Pond5, we've always strived to stay at the forefront of new technologies and trends in video production," said Pond5 cofounder and CEO Tom Bennett. "We've made sure that we offer the largest collection of 4K+ resolution video clips in the world, and as consumers and video producers grow to expect the highest quality video available, 4K will remain a top priority."
In addition to its unrivaled collection of royalty-free 4K footage, Pond5 recently introduced Backlots and Backlots+ video formats—160-degree green screen backlots with an effective resolution of 8K.
Pond5 is the world's largest marketplace for royalty-free video footage. The company offers more than 3.9 million royalty-free stock video clips, along with more than 17 million photos, illustrations, music tracks, sound effects, motion graphics templates, and 3D models. Unlike traditional stock agencies, Pond5 empowers contributors to set their own prices. Contributing artists earn 50% on each sale—more than twice the industry standard. Customers pay only for the media that they need. Based in New York, with offices around the world, the company recently released 80,000 free public domain stock footage clips, stock photos, 3D models, and other assets on its website. Pond5 is a venture-funded company backed by Accel Partners and Stripes Group.
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