KALAMAZOO, Mich., Sept. 27, 2011 /PRNewswire-USNewswire/ -- Competing against some of the best social media campaigns in the country, interactive agency Biggs|Gilmore nabbed three trophies at the 2011 SAMMY Awards Gala in New York City, making it the second-most-awarded agency in the competition.
Biggs|Gilmore took home SAMMY Awards for Best Integrated Social/Cross Media Campaign (Kimberly-Clark/Cottonelle); Best Branded Social Fan Page (Kellogg's Pop-Tarts); and Best Direct Response Campaign (Kellogg's Pop-Tarts).
The agency was also a finalist in three categories: Best Branded Video (Kimberly-Clark/Cottonelle); Best Social Promotion for Product Launch (Kellogg's Crunchy Nut); and Best Social CRM Campaign (Kellogg's Pop-Tarts).
"It's wonderful to see our work included among the best of the best in social media," said Marino Puhalj, senior vice president, executive creative director at Biggs|Gilmore.
Competitors in the categories in which the agency won included Coca-Cola, the New York Times, American Express Open, iSpeech and the movie "Rio."
Now in its third year, the SAMMY Awards honor overall excellence and breakthrough achievement in Social Advertising, Media and Marketing. The SAMMYs are presented by DIGIDAY, the publisher of DIGIDAY:DAILY and the host of DIGIDAY:SOCIAL, which includes hundreds of leading social media and marketing experts, journalists, insiders, marketers, publishers, and social technology visionaries.
Founded in 1973, Biggs|Gilmore (www.biggs-gilmore.com) is a digital agency with a core expertise in integration of offline and online marketing strategies. Named Top Agency in the 2011 WebAwards, Top Agency in the 2009, 2010 and 2011 Internet Advertising Competition, and an AdAge Agency of the Year in 2010, Biggs|Gilmore delivers measurable and award-winning results for Fortune 500 clients via integrated branding, advertising and e-business solutions. The agency has offices in Kalamazoo, Mich., and Chicago. Key clients include Heinz, Kellogg Company and Kimberly-Clark.
SOURCE Biggs|Gilmore Communications