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Billboards and Pins Available for the I'm a Believer Campaign


News provided by

I'm a Believer

Jul 12, 2011, 12:15 ET

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FARMINGTON HILLS, Mich., July 12, 2011 /PRNewswire/ -- Want your face on an I'm a Believer billboard?  Want everyone in your company to wear Believer pins?  

"We have had a number of calls asking how to get a picture on a billboard and how to purchase 50 or more pins," said Sandy Hermanoff, co-founder of the I'm a Believer campaign. "Interested folks can call either CBS Outdoor or Lamar Outdoor, both billboard companies are partners participating in the campaign."

Contacts are:

CBS Outdoor.  Contact Karen Jones:  313.556.7133.

Lamar Outdoor.  Contact Paul Prosser:  734.729.6430.

  • A high res, color photo must be submitted, which will be approved by the campaign.  
  • There is a $1,500 charge to print and install the vinyl on the billboard.
  • Locations will be determined by availability.
  • The board will stay up for 4 weeks (guaranteed).
  • The Curtis Group will design the board so that the same look is maintained on all Believer boards.  

I'm a Believer pins are available for companies or individuals to buy in increments of 50, 100, 150, etc., up to 500 or 1,000 or more. While individual pins may be purchased on Facebook www.facebook.com/detroitbeliever for $10, the Campaign will sell the pins for $5, if they are ordered in increments of 50 or more.  To order, please call 248.851.3993.

"We are also looking for donors who wish to contribute to a Believer float for a presence in the Thanksgiving Day Parade," said Paige Curtis, co-founder of the Believer campaign. "We hope to raise funds by late August to participate in the Parade.  If someone already has a float in the Parade and would like to have Believers join them, it would be great.  We would like to have Jill Jack, who wrote and performs the I'm a Believer Anthem, to sing on the float.  We hope this will energize hundreds of people who are watching the parade to access our website at www.believeindetroit.org and volunteer in Detroit."

Curtis has written a new radio commercial for the campaign, and will be producing them in the next few weeks.  WWJ radio has offered their studios free for the production

"We are very grateful to Pete Kowalski, station manager WWJ Newsradio 950/VP Director of Sales CBS Radio Detroit, for the time and effort on behalf of the campaign," said Curtis. Celebrities and community leaders will be invited to participate.

SOURCE I'm a Believer

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