Billeo converts mobile shopping awareness and interest to an instant purchase right within social media

Jun 13, 2013, 17:51 ET from Billeo, Inc.

SANTA CLARA, Calif., June 13, 2013 /PRNewswire/ -- Billeo, Inc., an innovator in driving online and mobile transactions, today announced it has acquired is an ecommerce platform that allows context-relevant promotions for product merchandise directly in social media, by placing 'Buy Now' links within regular social media posts. has over 3,000 storefronts featuring more than 2.6 million products for Facebook communities. Using this platform, a retail manager can quickly access the entire merchandize available on their online site for social media promotions. And, using the promotion toolkit, a social media manager can easily and seamlessly insert product promotions into any regular rich media posts, creating buying opportunities within social conversations.   The architecture is a powerful cutting-edge cloud solution, which scales easily, is highly available, and is operationally efficient.

Combining Billeo's ZipThru Buy 2-click checkout closes the loop by converting awareness and interest into instant buying. The value proposition from this combination is a simple and effective way of monetizing fan communities.

"Social conversations, given their context-rich setting, are ripe for creating 'buying moments' for products," said Murali Subbarao, Founder and Chief Revenue Officer of Billeo, Inc. "However, the lack of a simple solution to insert relevant product promotions into these conversations as well as the high degree of friction to complete a purchase on social media have been limiting factors."

"The combination of and Billeo ZipThru Buy now is changing the game by converting liking and sharing to instant buying right within Facebook, Twitter, YouTube and Pinterest," said Wally Smith, CEO of Billeo, Inc. Executives at professional and college sports teams as well as brand managers and retailers with ownership of merchandize sales can tap into impulse buying and drive incremental sales, especially on mobile phones.  And, those with responsibility to drive social/media engagement can convert conversations to commerce, transforming cost centers into revenue centers. The solution is quick to deploy, requiring no IT integration, and is easy to use. 

For more information visit

About Billeo, Inc.
Billeo, Inc. helps online marketers greatly accelerate their mobile revenues by raising mobile shopping conversion rates.  Billeo's industry-leading ZipThru Buy solution moves transactions to the "buying moment," essentially moving the storefront to wherever the consumer is, whether it's a comparison shopping engine, social media site, or mobile shopping application.  The ZipThru Buy solution provides mobile marketers expansive promotional opportunities and provides consumers with a superior mobile shopping experience. Leveraging existing infrastructures, the ZipThru Buy service requires no merchant integration, is optimized for the mobile platform, and utilizes existing mobile wallets, or Billeo's.

SOURCE Billeo, Inc.