BILLIONAIRE'S ROW LOWER BEL AIR MANSION HEADS TO AUCTION WITH $30M RESERVE

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May 07, 2026, 09:48 ET

LOS ANGELES, May 7, 2026 /PRNewswire/ -- Paramount Realty USA, a leading national real estate auction firm, in collaboration with listing agent Lilian Asaturi of The Art in Real Estate, announced the auction for 677 Nimes Road, a premier residential landmark in Bel Air. This once-in-a-lifetime opportunity provides buyers with a rare ability to acquire a world-class architectural masterpiece offering unrivaled scale, absolute privacy, and panoramic city views at a compelling value.

Gorgeous, near-new construction mansion on Lower Bel Air’s Nimes Road, known globally as Billionaire’s Row. Previously asking as much as $50,000,000, now offered for sale by auction subject to a reserve of $30,000,000 by Paramount Realty USA Auctions. Bid now through June 11. Visit prusa.com for details.

One-of-a-kind view looking upon Los Angeles over Infiniti edge pool from prime Bel Air location. Previously asking as much as $50,000,000, now offered for sale by auction subject to a reserve of $30,000,000 by Paramount Realty USA Auctions. Bid now through June 11. Visit prusa.com for details.

Remarkable sitting area opposite bar and wine cellar, adjacent to steps leading to stunning gallery. Previously asking as much as $50,000,000, now offered for sale by auction subject to a reserve of $30,000,000 by Paramount Realty USA Auctions. Bid now through June 11. Visit prusa.com for details.

Enormous vehicle storage area. Previously asking as much as $50,000,000, now offered for sale by auction subject to a reserve of $30,000,000 by Paramount Realty USA Auctions. Bid now through June 11. Visit prusa.com for details.

Originally listed at $49,990,000, the estate is now being offered with a reserve of $30,000,000—approximately 40% below its original asking price. Bidding is open through Thursday, June 11, 2026.

"In the world of ultra-high-net-worth real estate, Nimes Road stands at the top tier," said Misha Haghani, CEO and Founder of Paramount Realty USA. "This nearly 20,000-square-foot glass-and-steel residence, anchored by 110 concrete piles, is one of the most architecturally ambitious homes in Los Angeles. The auction format creates a clear, competitive pathway to determine true market value in real time."

The seller, Edward Ehsan, noted that, "the decision to work with Paramount Realty USA and bring this property to auction was driven by their ability to position unique, architecturally significant assets to a global buyer pool with speed and precision. This home is not a traditional listing—it requires a platform that understands scale, rarity, and how to properly frame value in today's market. The auction process creates a defined timeline, competitive urgency, and international exposure that aligns with the caliber of the property and ensures it reaches the right buyers efficiently."

The auction will be conducted via sealed bid, with private tours available by appointment prior to the June 11 deadline. Interested buyers may register and submit offers at www.prusa.com or contact [email protected] or (212) 867-3333.

About Paramount Realty USA
Paramount Realty USA is a national real estate auction firm that works with brokers and owners to maximize value through auction. The team has advised on or sold over $2 billion in real estate and mezzanine interests across North America, representing luxury, residential, and commercial assets for private clients, institutions, developers, and lenders. Visit www.prusa.com for more information.

Contact: PRUSA (212) 867-3333

SOURCE PARAMOUNT REALTY USA